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Mars spreads holiday cheer with new chocolate treats

BY Ryan Chavis

HACKETTSTOWN, N.J. — ‘Tis the season for chocolate and Mars is introducing a flurry of new treats for the holidays to accompany its traditional festive offerings.  

"Chocolate is a quintessential part of so many family celebrations, and Mars Chocolate brands have been integral to holiday traditions for generations," Roy Benin, chief consumer officer of Mars Chocolate North America said. "Each year, we develop a wide winter holiday assortment based on valuable input from consumers. This year, we’re introducing some exciting new products, and of course, we’re bringing back our perennial classics."

One of the company’s new confections is Twix Santas, which combines the classic Santa Claus shape with Twix chocolate. Twix Santas will be available as singles and in six-packs.

Other new items on the roster include:

  • M&M’s Recipe Box Tin, which includes M&M’s candies along with recipes and cookie cutter;
     
  • M&M’s Milk Chocolate Candies for the Holidays Cane, a transparent candy cane with red and green chocolate candies inside;
     
  • Gift boxes and goodie bags, which feature "To/From" labels;
     
  • M&M’s Minis Milk Chocolate Candies Tube, which can serve as a stocking stuffer or party favor; and
     
  • M&M’s Minis Milk Chocolate Candies in festive red and green colors.

 
Returning items include red and green M&M’s candies and Dove Promises Milk and Dark Chocolate Snowflakes.

 

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Harris Teeter and MillerCoors donate holiday meals to 400 military families served by Operation Homefront

BY Michael Johnsen

CHARLOTTE, N.C. — Harris Teeter and MillerCoors on Tuesday donated holiday meals to 400 military families served by Operation Homefront. Murphy-Goode also donated $6,000 in Harris Teeter gift cards to Operation Homefront; the gift cards will be used by military families to purchase holiday meals. 

Operation Homefront is a nonprofit organization which provides emergency financial and other assistance to the families of our service members and wounded warriors.  

The donation took place at the DC Armory; Operation Homefront coordinated the Thanksgiving meal distribution event and also identified the recipients of the gift card donation.

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Reports: Starbucks converts Swiss rail car into full-service cafe

BY Alaric DeArment

NEW YORK — In many cities, it sometimes seems as though there’s a Starbucks on every street corner, but a new frontier for the Seattle-based coffee chain is now on track — literally.

The Seattle Times reported that Starbucks had partnered with Swiss rail operator SBB to convert a car into a cafe on wheels. The Starbucks car operates on a train that runs between Geneva and St. Gallen, 222 miles away, at 120 miles per hour. The newspaper noted that the chain has used "unorthodox" means to connect to consumers, including opening a drive-through cafe in Tukwila, Wash., made from old cargo containers.

The Swiss on-board cafe occupies both floors of a bilevel car and seeks to recreate the typical experience of a Starbucks store.

Retailers in the United States have sought to connect with consumers in their own ways, such as Ahold’s installation of virtual supermarkets in commuter rail stations in Chicago and the Northeast.

 

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