CENTER STORE

Mars sets $1 million Halloween online sweepstakes in motion

BY Jenna Duncan

MCLEAN, Va. Mars has launched an online sweepstakes at HalloweenMillion.com that features a grand-prize of $1 million and an instant-win game with 20,000 other prizes.

Visitors to the site can enter UPC codes from select Mars candies such as M&Ms, Skittles, Snickers and Starburst for a chance to win.

After entering the UPC code, the site automatically directs the visitor to a special room in the Million Dollar Mansion. For example, M&Ms consumers get routed to the M&M’s Ballroom and Milky Way fans go to the Milky Way Observatory where a button is revealed that can deliver instant prize winnings. Instant prizes include coupons and $1,000 Visa debit cards featuring the M&M’s logo. All participants are automatically entered into the drawing for $1 million.

A TV ad campaign featuring the Headless Horseman and the Red and Yellow M&M’s ill be on the air through Friday to support the promotion.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

Coke to place calorie details on front of products

BY Melissa Valliant

ATLANTA In an effort to help consumers control their calorie intake, Coca-Cola North America announced today it will be placing calories-per-serving and servings-per-container details on the front of all of their products’ packages beginning next year.

This is the same information that has always been available on the Nutrition Facts panel on the back of Coke, Sprite, Minute Maid, etc. However, now the facts are to be placed front-and-center, allowing consumers to quicklyview the information and make an informed decision about their daily total calorie intake.

“We listen to what consumers tell us they want, respond creatively and encourage everyone to make informed decisions about what they drink, choices that reflect a sense of balance and moderation,” said Celeste Bottorff, vice president of Living Well. “It’s part of our Live Positively philosophy.”

Coca-Cola’s labeling efforts mark another step in its “Live Positively” plan, a consumer-focused program that improves products and packaging in an environmentally friendly and healthy way.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

White wine discovered to be just as heart-healthy as red

BY Melissa Valliant

STORRS, Conn. When it comes to red wine, we already knew a glass or two a day helps keep the doctor away. But now a new study at the University of Connecticut has found white wine to have just as many healthbenefits. Both contain types of antioxidants that contribute to a healthy heart.

The researchers gave one group of rats white wine, another red, another water and yet another straight grain alcohol. Both the white and red wine-drinking groups suffered less damage from induced heart attacks than the other groups.

The antioxidant resveratrol, found in grape-skin, is responsible for the health benefits of red wine. Because white wine is made from the grape’s pulp, which does not contain resveratrol, it was originally thought white wine did not possess the health benefit of protecting against heart disease and cancer. However, other chemicals in white wine protect mitochondria, the part of cells that supplies energy. The groups of rats given wine were discovered to have healthier mitochondria.

According to molecular biologist Dipak Das, “We can safely say that one or two glasses of white wine per day acts exactly like red wine.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?