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Mars rolls out new Snickers Crisper

BY David Salazar

HACKETTSTOWN, N.J. — Candy maker Mars is looking to give consumers “crispy satisfaction” with the latest addition to its line of Snickers products. 
 
The new Snickers Crisper is filled with crisped rice and peanuts, topped with a layer of caramel and coated in milk chocolate. The bar contains fewer than 200 calories — a first for Snickers — and the singles pack contains two squares, each with fewer than 100 calories. 
 
“Snickers is all about satisfying hunger and we're excited to do that in a new and delicious way with Snickers Crisper," Snickers brand director Allison Miazga-Bedrick said. “Crisper delivers a new snacking option with a combination of textures, so it only made sense to highlight combinations of hilarious hunger symptoms in our supporting campaign as well."
 
Snickers Crisper’s introduction will be supplemented by a new marketing campaign that includes in-store displays and promotions, as well as 30-second ads — two of which premiered during the 2016 Golden Globes. They will be sold in 1.41`-oz single packs, 2.83-oz. 4 to Go packs and 10.61 Medium Fun Size bags. 
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McKesson will serve CVS Health’s newly acquired Target pharmacies

BY Michael Johnsen

SAN FRANCISCO — McKesson on Monday announced it will source pharmaceuticals for the Target pharmacies acquired by CVS Health after narrowing its outlook for adjusted earnings per diluted share for the fiscal year ending March 31, 2016, from the previous range of $12.50 to $13.00 to a new range of $12.60 to $12.90.
 
The updated outlook for fiscal 2016 reflects McKesson’s expectation that operating profit derived as a result of generic pharmaceutical pricing trends will be weaker in the second half of the fiscal year compared to previous expectations.
 
“While we continue to drive growth across our broad and diverse businesses, we now expect the operating performance in our U.S. Pharmaceutical distribution business in the second half of Fiscal 2016 will be below our previous expectations,” stated John Hammergren, chairman and CEO. “Despite our revised assumptions related to generic pharmaceutical pricing trends and the impact of recent customer consolidation, our company is performing well, both domestically and internationally, and we continue to focus on our customers’ success in this dynamic environment," he said. "In fact, I am pleased to report that in late December, we signed a new agreement with CVS Health to serve as the distribution partner for their recently acquired Target in-store pharmacies. We also continue to prepare for the implementation of our new sourcing and distribution agreement with Albertsons, which begins on April 1, 2016.”
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higi secures $40 million in funding to expand, innovate

BY David Salazar

CHICAGO — Retail and omnichannnel health engagement platform higi announced Monday that it had secured more than $40 million in funding from its investors. The company said it would use the funding for innovation among its network of health stations, its mobile app and its web portal, which will include expanding programs for retail partners supporting wellness and coordinated care efforts, as well as medication therapy management initiatives. 
 
“higi was founded on a simple but elusive idea: when individuals are empowered with their vital health stats (i.e., blood pressure, BMI, weight, pulse and body composition*) and motivated through challenges and incentives, they make better decisions that lead to improved health outcomes,” said Jeff Bennett, CEO of higi. “We are very fortunate to have investors and a board of directors who share higi’s belief that small but meaningful steps can create lasting health habits.”
 
In 2015, higi users averaged about a million tests per week, with its user base growing to more than 30 million people who collectively tracked more than 100 million miles’ worth of activity. Its free app, which the company credits with building its base, connects with more than 50 health and fitness apps, and the company has partnerships with more than 40 retail banners nationwide, giving it the largest U.S. retail footprint of any health platform. 
 
“higi is a unique company because it understands and delivers on the promise that consumers who are empowered with their real-time biometric data often make better health decisions,” higi chairman Willliam Wrigley said. “I am excited to be working closely with higi and strongly believe it is a company to watch in 2016 and beyond.”
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