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Mars rolls out Indiana Jones snack campaign

BY Jenna Duncan

McLEAN, Va. Mars Snackfoods U.S. has initiated a campaign in association with the new “Indiana Jones” movie.

To help launch “Indiana Jones and the Kingdom of the Crystal Skull,” Mars has created specially packaged M&M’s and Snickers candies and has developed an interactive Web site, as well as Indiana Jones print and TV spots.

The packaging of M&M’s new mint crisp chocolate candies features Indiana Jones-themed wrappers. A new flavor of Snickers has also been released [Snickers Adventure Bar] that contains added coconut and spice flavors. M&M’S cookie ice cream sandwiches and ice cream cones and Snickers ice cream bars will also have movie-themed packaging.

M&M’s and Indiana Jones fans can visit an interactive Web site at www.mms.com which has games that presents an online game, movie trailer and downloads, like themed wallpaper.

The M&M’s NASCAR race team will also have an “Indy”-themed car and plans to hold movie-related activities for guests at selected races.

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Nestle appeals to baseball fans with presence at minors

BY Drew Buono

GLENDALE, Calif. Nestle has announced that it will host Nestle Drumstick Cones Family Days at select minor league baseball parks across the United States. The added presence will help promote Nestle’s minor league sponsorship.

Discount tickets, birthday parties, family photos and other family activities are planned for fans that come out to games during Drumstick nights. With the purchase of two Nestle Drumstick Cones, fans can also receive a free personalized baseball card when they visit the Nestle Web site.

“We are excited to dish up a sweet part of Americana that families can slow down and enjoy together—Nestle Drumstick ice cream cones and baseball,” John Harrison, the official taster for Nestle Drumstick cones, said.

For all of the details on the Nestle Drumstick Family Days events, fans can visit www.drumstick.com/topps.

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Frito-Lay, PepsiCo raise prices, decrease amount of product per package

BY Jenna Duncan

PLANO, Texas Frito-Lay has started to cut the amount of many of its food products by one ounce beginning Sunday, the company said, and parent company, PepsiCo is raising prices, especially on larger mass items.

“The pricing activity is broad-based, and we are phasing it in across the many brands,” Frito-Lay spokeswoman, Jenny Schiavone, said.

Because of increasing rates of inflation and higher costs on commodities like cooking oil, corn and energy, company productivity gains are simply not enough to keep competition strong, company spokespersons have said.

Snack Food Association president and chief executive, Jim McCarthy told the media, “We have made commodities our No. 1 issue because these prices are going through the roof.” The Snack Food Association is a trade group based in Arlington, Va.

PepsiCo reported a $1.15-billion net gain, or 4.7 percent increase, in the period ended March 22. The company’s revenue bounded a 13.4 percent increase from from $7.4 billion last year to $8.3 billion at the same time this year.

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