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Mars to roll out new chocolate, ice cream varieties

BY Allison Cerra

ATLANTA Mars Chocolate North America is set to unveil its newest innovations in chocolate and ice cream.

 

Mars will unveil several new items this week at this year’s National Association of Convenience Stores show in Atlanta:

  • In December, Snickers will add peanut butter to its confection of peanuts, caramel, nougat and milk chocolate, Snickers Peanut Butter Squared;
  • Limited edition Twix coconut cookie bars will launch in April 2011; and
  • Mars Ice Cream will introduce new three pint flavors in January 2011, including:
    • Snickers rocky road ice cream, which features chocolate and marshmallow ice cream, chocolate-covered peanuts and chopped Snickers pieces;
    • Milky Way ice cream, which consists of chocolate malt ice cream, smooth caramel and delectable chocolate chunks; and
    • Twix peanut butter ice cream, which offers rich peanut butter ice cream, chocolate swirls, cookie balls and chopped pieces of Twix cookie bars.

 

“At Mars Chocolate North America, we strive to help our retailers drive profit by providing them with innovative new products, exciting consumer promotions and effective sales tools,” said Jim Murphy, VP sales at Mars Chocolate North America.

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Wasa gets flat, crispy

BY Allison Cerra

CHICAGO Wasa is expanding with a line of thin, whole-grain crackers.

Wasa’s new thin and crispy flatbreads are available in original, rosemary and sesame, making them ideal for entertaining or as a wholesome snack.

"At Wasa, we take pride in offering healthy products made only with simple, all-natural ingredients that help people in their quest to eat well and live better," said Kirk Trofholz, president of Wasa North America. "We believe the new Wasa thin and crispy flatbreads will appeal to a broad audience and offer unlimited options for healthy snacks and alternative meal accompaniments."

The new line is available next month in stores nationwide for a suggested retail price of $2.99.

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Frito-Lay to take noise out of SunChips bags

BY Allison Cerra

PLANO, Texas After launching eco-friendly bags for its SunChips brand, Frito-Lay again is looking to revamp the packaging.

According to a report by USA Today, Frito-Lay said it is removing the noisy material found in the compostable bags. While they are environmentally friendly, the bags have received negative customer feedback.

"Clearly, we received consumer feedback that it was noisy," said Frito-Lay spokeswoman Aurora Gonzalez. "We recognized from the beginning that the bag felt, looked and sounded different. We are on a journey with compostable packaging."

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