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Mars president set to retire

BY DSN STAFF

MCLEAN, Va. — Mars Chocolate’s global president Grant F. Reid has been named by the company’s board of directors as president, effective Jan. 2, 2015. Reid will take over for current Mars president Paul S. Michaels, who plans to retire at the end of the year.

"In his almost 11 years at the helm of Mars, Paul has overseen a period of outstanding business performance and tremendous achievement. He also built up the talent of the company while strengthening the visible presence of our five principles — quality, efficiency, responsibility, mutuality and freedom — in the way we operate," said Victoria B. Mars, chairperson of the Mars board. "It’s because of his focus on nurturing leaders who are both talented and principled, that we have such a strong internal successor in the business. We are proud and excited that Grant, a 26-year veteran of the business, and a member of the Mars Leadership Team since 2007, will be our next president."

As global president of Mars Chocolate, one of Mars’ biggest business segments, Reid leads more than 17,000 employees.

"I’m grateful to the board of directors for giving me this opportunity and proud to have been chosen as the next president of Mars, Incorporated. Mars has always encouraged and provided opportunity for growth and development of associates, and I am certainly living proof of that fact," said Grant. "I believe in the Mars culture, I love the Mars brands and I know that we have the best associates in the world. We have a truly exciting future and I’m honored to lead the organization into that future."

Reid has an honors degree in management economics, as well as a certificate in marketing from the Chartered Institute of Marketing.

 

 

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Amp Energy, Dale Earnhardt Jr. debut new flavor

BY Ryan Chavis

PURCHASE, N.Y. — Amp Energy, an energy drink from PepsiCo, announced a partnership with racing star Dale Earnhardt Jr. to produce a new sour grape flavor. The beverage, called Dale Jr. Sour, will be available for a limited time at select 7-Eleven stores across the country starting April 2.

Earnhardt Jr. picked the flavor for the product. He’s also featured on the can alongside his No. 88 Chevrolet SS. "Selecting the great-tasting sour grape flavor for Amp Energy was a fun experience," he said. "I’m excited for my fans to try it and to hear what they think." 

On Thursday, April 10, six Charlotte, N.C.-based 7-Eleven stores will feature Dale Jr. Sour energy stands, which will give consumers the chance to try the new flavor. Additionally, Earnhardt Jr. is slated to surprise hsi fans by making an appearance at one of those six locations and will hand out limited edition giveaways and samples of the new energy drink. The undisclosed location will be announced the morning of the event via the Amp Energy Twitter feed (@AMPEnergy).

"Like Dale Jr., consumers need real energy to take on whatever the day may bring," said Aziel Rivers, director of marketing, Amp Energy. "Working closely with Dale Jr., we created the new, unique sour grape flavor that we believe fans will reach for on race day or whenever they are looking for a boost of energy."

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Perfecta Products launches new Zim’s Advanced lineup

BY Michael Johnsen

NORTH LIMA, Ohio — Perfecta Products on Wednesday announced the introduction of the new Zim’s Advanced line, which includes Zim’s Advanced Crack Creme with Hydrocortisone, Zim’s Advanced Hydrocortisone Spray and Zim’s Advanced Gel with Acemannan and Arnica. 

"Zim’s Advanced combines the power of our popular hand and foot creams and adds such ingredients as arnica, acemannan and hydrocortisone," stated Mark Smith, sales and marketing director. "The response we have received from product reviews is outstanding. We have combined science and nature to create superior products."

Zim’s Advanced Crack Creme with Hydrocortisone combines arnica and organic aloe with hydrocortisone to temporarily relieve itching and rashes associated with minor skin irritations, such as poison ivy, insect bites or dermatitis. It also provides relief for cracked, dry or cut hands and feet. The suggested retail price of this product is $9.99.

Zim’s Advanced Hydrocortisone Spray temporarily relieves skin irritation and itchiness caused from insect bites, poison ivy, detergents, cosmetics and other minor skin irritations. It comes in an easy to apply spray can that evenly coats the affected area and prevents the spread of further infection. The SRP of this product is $14.99. 

Zim’s Advanced Gel with Acemannan and Arnica is used as a protectant for minor cuts, scrapes, abrasions and minor burns. This product contains acemannan, a pure form of aloe vera. The SRP of this product is $9.99.

 

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