CENTER STORE

Mars Food teams up with the National Salt Reduction Initiative

BY Allison Cerra

LOS ANGELES Mars Food has signed on to reduce sodium in its Uncle Ben’s flavored rice products.

Mars Food said it is endorsing the National Salt Reduction Initiative, a New York City-led coalition of cities, states and health organizations working to help food manufacturers and restaurants voluntarily reduce the amount of salt in their products, with the goal of reducing Americans’ salt intake by 20% over five years. As part of the company’s endorsement of the NSRI, Mars Food US is voluntarily committing to lowering the sodium content in its Uncle Ben’s brand flavored rice products by 25% over five years. The company’s other varieties of Uncle Ben’s brand rice and products, including the certified organic Seeds Of Change flavored rice, pasta sauce, simmer sauce and salad dressings, already meet the NSRI targets.

“Mars Food US believes that sodium reduction is one of many important health and nutrition issues, and something we have been actively engaged in for some time,” Mike Wilson, VP research and development, Mars Food. “As part of our long term health and nutrition strategy, we remain committed to making significant sodium reductions without compromising the great taste our consumers expect as they continue to look for healthier food choices. We believe that our efforts to reduce sodium in Uncle Ben’s brand flavored rice can have a significant impact, especially since it is the number-one rice brand in America.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

PepsiCo-sponsored recycling initiative makes its way to Rite Aid stores

BY Michael Johnsen

PURCHASE, N.Y. PepsiCo and Waste Management on Wednesday announced a multi-year partnership in support of the Dream Machine recycling initiative designed around PepsiCo’s goal of increasing the U.S. beverage container recycling rate from 34% to 50% by 2018. Dream Machine kiosks are computerized receptacles that include a personal reward system that allows consumers to collect and redeem points for each bottle or can they recycle in the kiosk.

Rite Aid is set to be one of the first national retailers to sign on to the program, starting with 150 kiosks in their North Carolina locations. PepsiCo also has entered into a partnership with Keep America Beautiful to encourage community involvement in the program by engaging nearly 600 local KAB affiliate organizations in communities nationwide.

The program also intends to provide funding to the Entrepreneurship Bootcamp for Veterans with Disabilities, a national program offering free, experiential training in entrepreneurship and small business management to post-9/11 veterans with disabilities.

PepsiCo leads the industry by incorporating 10% recycled plastic in soft drink containers in the United States.  Currently, less than one-third of plastic beverage containers are being recycled each year and only 12% of public spaces are equipped with recycling receptacles.

The Dream Machines will be provided by GreenOps, a subsidiary of Waste Management.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Duane Reade expands green product offerings

BY Antoinette Alexander

NEW YORK Duane Reade is not only looking to make life a little easier for New Yorkers, but also a bit greener.

Right in time for Earth Day, the retailer is launching dozens of new products in the household, grocery and personal care categories, some of which will be launched under Duane Reade’s two primary private-label brands, Apt. 5 (household goods) and DR Delish (grocery).

Many of these new products are featured in the company’s second edition of The Duane Reader, the 20-page “magalogue” designed to provide New Yorkers with useful insights into the new offerings and showcase values offered to members of its FlexRewards program.

The company’s eco-friendly household goods lineup includes:

  • Apt. 5 Goes Green 75% tree-less paper and facial tissue (made from sugar cane!)
  • Eco-Spiral compact fluorescent light bulbs (ENERGY STAR qualified and use 75% less energy than incandescent bulbs)
  • Apt. 5 Goes Green stainless steel water bottles (trendy and a cool find)
  • EcoStore laundry liquid and Method laundry detergent
  • Dapple Baby-Safe Toy & Surface cleaner

Duane Reade’s healthy-option groceries include:

  • DR Delish Organic Salsa (hot, medium and mild in time for Cinco de Mayo)
  • HappyBaby Organic baby foods (greens puffs and oatmeal)
  • DR Delish gluten-free ginger snaps
  • DR Delish granola & nut urban trail mix
  • DR Delish organic lollipops (made with real organic fruit and with no preservatives)

In the personal care aisles, Duane Reade is launching:

  • Organyc feminine hygiene products (exclusive to Duane Reade)
  • DR rich skin creme (natural aloe vera, vitamin E and cocoa butter)
  • EcoStore baby shampoo and baby moisturizer
  • Prevail glycerin soaps

In addition to the new products, Duane Reade also will begin selling a reusable, gender-neutral Urban Luggage tote bag for 99 cents.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?