CENTER STORE

Mars completes Milky Way promotional tour

BY Jenna Duncan

MCLEAN, Va. After two months on the road, Mars has wrapped up its Milky Way promotion, after handing out more than 285,000 candy bars.

As part of the touring promotion, the company decorated a 1970s-era station wagon (the Milky Way Wagon) and drive more than 6,500 miles, visiting states such as Colorado, Indiana, Illinois, Michigan and Wisconsin.

More than 98,000 coupons and 2,100 T-shirts were also given away. Visitors got the opportunity to take fantasy Milky Way Wagon and Trailer photos as well.

The program was geared towards driving home the Milky Way brand to the American target demographic, president of Stage Active Brand Marketing, Bob Petrosino, who worked on the campaign, said.

Additionally, the state-by-state tour celebrated the original Milky Way bar’s 85th birthday.

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Clorox, Kettle Foods receive GMA awards

BY Alaric DeArment

Clorox and Kettle Foods got awards for innovation and creativity Tuesday from the Grocery Manufacturers Association and its Associate Member Council.

The awards were given as part of the association’s sixth annual CPG Awards.

Starting this year, GMA is awarding manufacturers in two divisions. Division A covers companies with sales less than $1 billion, while Division B covers companies with sales of $1 billion or more.

Past winners include the Campbell Soup Co. in 2005 and Kraft Foods in 2004. Last year’s recipient was Unilever, which achieved “center store excellence” with retail partner Ahold Stop & Shop.

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Heinz gives its Web site a facelift

BY Jenna Duncan

PITTSBURGH The H. J. Heinz Company yesterday announced the launch of its newly updated and renovated Web site, www.heinz.com, a project that Heinz partnered with Pittsburgh-based agency sunKING Digital to redesign.

New content on the site is accompanied by expanded search functions and improved technology designed as a portal for consumers, the news media and shareholders to easily find information about the company, sunKING said.

A landing page invites viewers to “Discover the World of Heinz,” and content is broken down into four categories: health and wellness, our company, our food and sustainability. Each section directs the visitor further to more information about the company, tips for enjoying Heinz products and the company’s mission to operate socially responsible business practices.

The site also showcases the company’s global presence and the diversity of its products, sunKING has said.

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