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Mars Chocolate unveils ‘Why 3’ campaign

BY Ryan Chavis

HACKETTSTOWN, N.J. — Mars Chocolate debuted a new ad campaign focusing on its 3 Musketeers brand, which marks the brand’s first new campaign in more than a decade, according to the company. The ads attempt to show why “3” is the ideal number of musketeers for any situation. 
 
“We’re so excited to unveil our new ‘Why 3’ campaign because it features the beloved characters associated with our brand, but in a funny and unexpected way,” said Allison Miazga-Bedrick, director of  3 Musketeers brand. “Our fans already love 3 Musketeers for the combination of chocolate and fluffy nougat and bringing back our iconic characters will not only delight our current brand fans, but also attract new, younger fans from the millennial demographic.”
 
The entire series of videos can be viewed on the brand’s YouTube channel
 
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Gevalia unveils new iced coffee beverage

BY Ryan Chavis

NORTHFIELD, Ill. — Gevalia, a coffee brand from Kraft Foods, introduced Gevalia Iced Coffee with Almond Milk. The ready-to-drink iced beverage contains 6 grams of protein for every 8-oz. serving. The brand said the purchasing habits of busy consumers indicated a trend around such products as iced coffee, almond milk and protein. 
 
"Coffee lovers have always been able to count on Gevalia for a rich, never bitter cup of hot coffee, but we know they're now searching for iced coffee options in the premium space as well," said Tracy Sinclair, director at Gevalia. "Gevalia Iced Coffee with Almond Milk has six grams of protein per eight fluid ounce serving and, when combined with creamy almond milk and a touch of sweetness, allows today's busy, on-the-go coffee drinker to enjoy a delicious treat they can feel good about, too."
 
Gevalia Iced Coffee with Almond Milk is available in three flavor profiles: mocha, vanilla and caramel. Consumers can choose from a single-serve, 11.1-oz package or 33.8-oz. multi-serve container. The suggested retail price is $2.19 for the single-serve option and $4.99 for the multi-serve package. 
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Beverage industry vet promotes ‘perfect pH’ with latest product

BY Ryan Chavis

LOS ANGELES — Beverage industry veteran Lance Collins will partner with award-winning songwriter Lukasz Gottwald, also known as Dr. Luke, to launch Core Natural Water. 
 
Collins, a founder of such brands as Fuze and Nos Energy, is known for his ability to successfully launch new beverage products. Dr. Luke makes his official foray into the world of beverage entrepreneurship with the collaboration. Dr. Luke is credited for crafting hit songs for such artists as Kelly Clarkson, Britney Spears and Katy Perry. 
 
According to Collins, the body’s ability to affectively absorb vitamins and minerals falls within the range of 7.35 and 7.45. Core Natural provides to consumers the “perfect pH” of 7.4. “Since water accounts for up to 75% of the body, it’s easy to see why the water we drink greatly impacts the pH of the body,” Collins said. 
 
The bottle’s ergonomic design was brought to life by Flood Creative agency. The beverage is available in 30-oz and 20-oz sizes. 
 
“This is an exciting time for Core Natural Water as we develop strategic distribution partnerships, expand into upscale markets, and connect with influencers who are seeking the next generation of premium water,” Collins added. 
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