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Mars Chocolate to launch ‘Take Your Caramel Pick’ campaign this fall

BY Allison Cerra

HACKETTSTOWN, N.J. — Mars Chocolate is highlighting some of its caramel-containing confections through a cross-brand event this fall.

The company is bringing its Milky Way, Snickers and Twix brands together for the "Take Your Caramel Pick" campaign, which will include new national media spots, store displays — in which retailers can choose from a mixed singles caramel shipper with 192 items or a 72-count mixed singles caramel counter unit — as well as a consumer incentive, "75 cents off two" candies.

The "Take Your Caramel Pick" cross-brand event will commence in September.

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Bagel Bites announces online pledge to benefit Boys & Girls Clubs of America

BY Allison Cerra

PITTSBURGH — Ore-Ida’s Bagel Bites brand is asking consumers to take a pledge to commit to wholesome nutrition.

The brand’s “Pledge to Snack Simply” online pledge asks parents to commit a few small steps that have a big impact on a child’s daily snack-time nutrition, the brand said. For each person who takes the pledge, Bagel Bites snacks will donate $1 to Boys & Girls Clubs of America, up to $50,000.

In addition to raising money for Boys & Girls Clubs of America, those who take the pledge also will receive a $1 coupon for their next purchase of Bagel Bites pizza snacks.

Click here for more information.

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Pepsi onto ‘next’ best thing

BY Allison Cerra

PURCHASE, N.Y. — PepsiCo said that it is ready to test market a new reduced-sugar cola.

The company said that its latest innovation, Pepsi Next, would be available in the Iowa and Wisconsin markets. The beverage offers consumers the taste of a full-calorie cola while touting less sugar, Pepsi said at the Beverage Digest Wall Street Smarts conference on Monday.

"As part of our continued commitment to innovate our carbonated soft drinks portfolio, we developed Pepsi Next, a great-tasting, full-flavor cola with 60% less sugar," PepsiCo Beverages America CEO Massimo d’Amore said. "In thorough consumer research, Pepsi Next resonated very well with consumers who are seeking a new, reduced-sugar alternative to their loved cola."

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