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Mars Chocolate has a ball with latest campaign

BY Ryan Chavis

HACKETTSTOWN, N.J. — Mars Chocolate last week announced the introduction of the M-Ball, a peanut M&M’s-shaped twist on the traditional soccer ball. The vibrant ball started making the rounds in the United States on April 15, and it comes at a time when soccer fandom is reaching an all-time high, the company said.

"The arrival of M-Ball continues the momentum of our ‘Year of Peanut’ campaign and puts a peanutty spin on one of the world’s favorite sports," said Seth Klugherz, senior director of M&M’s Brand Chocolate Candies. "The special qualities of M-Ball make it one of a kind, which is a great reflection of our brand since only 1-in-100 peanuts is lucky enough to be an M&M’s Peanut."

Fans have two different ways to get their hands on an M-Ball:

  • In-Store: Retailers across the country will feature "Win an M-Ball" displays with instant-win snap tags. Fans can use their smartphones to can the tag for the chance to score a ball; and
  • Online: Fans can visit the M&M’s USA Facebook page at Facebook.com/MMs to enter the Instant Win game.

The festive M-Ball is the latest installment in the brand’s "Year of Peanut" marketing campaign, which is a yearlong effort to showcase the M&M’s Peanut candy.

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Dry Idea launches new StainClear formulation

BY Antoinette Alexander

SCOTTSDALE, Ariz. — Henkel’s Dry Idea brand has introduced its new Dry Idea Stain Clear.

The new invisible solid goes on clear and combines stain fighting technology with wetness protection and 72-hour odor coverage, the company stated.

“We are excited about the launch of our new formulation and to bring our customers state-of-the-art innovation for invisible sweat protection,” said Sami Myohanen, director of marketing at Henkel. “We know this formula meets a key consumer frustration of staining and residue, and we can’t wait for them to experience the StainClear formula.”

 

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Impax Labs names G. Frederick Wilson as president, CEO

BY Ryan Chavis

HAYWARD, Calif. — Impax Labs on Monday announced the its board of directors appointed G. Frederick Wilson as the company’s president and CEO, effective April 29. Wilkinson previously served as president of Actavis Global Research and Development at Actavis. He succeeds Larry Hsu, Ph.D.

"A long-time industry leader, Fred’s extensive experience in managing generic, brand, R&D, and regulatory and compliance activities, together with his track record in driving change, delivering growth, advancing pipeline products and driving innovation, make him the perfect candidate for this role," said Robert L. Burr, Chairman of Impax Labs. "I have every confidence that Fred’s vision and passion will translate into remarkable success for Impax. The Board would like to thank Dr. Hsu for his incredible dedication and commitment over the last 18 years and for positioning the company for its next phase of growth."

Wilkinson joined Watson Pharmaceuticals — which is now Actavis — as EVP global brands in September 2009. Prior to his time at Watson, he served as president and COO of Duramed Pharmaceuticals. Before starting at Duramed, he numerous senior management positions at Columbia Labs and Sandoz. Wilkinson received an M.B.A from Capital University and a B.S. in pharmacy from Ohio Northern University

Dr. Hsu, who announced his retirement in 2013, will continue to serve on the Impax Board.

 

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