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Mars celebrates Easter with pastel-colored M&M’S, virtual egg hunt

BY Allison Cerra

HACKETTSTOWN, N.J. With Easter just around the corner, Mars Snackfood is hosting a virtual Easter hunt promotion, and sharing new recipes and decorating tips for its limited-edition seasonal pastel M&M’S from culinary, lifestyle and party planning expert Ingrid Hoffmann.

Mars developed a virtual Easter egg hunt on its new site, www.HuntforYellow.com, where spokescandy “Yellow” falls asleep in the Easter Bunny’s basket while setting up an egg hunt and is placed among the hidden eggs in the park. Consumers can visit the site for a chance to find him, and win cash and prizes.

In celebration of the limited-edition pastel M&M’S, Hoffmann has cooked up fun Easter crafts and recipes. Hoffmann’s suggestions and ideas are sure to jazz up Easter baskets, dinner table decorations and Easter treats, making Easter gatherings even more festive for the whole family. More information for crafts and recipes for the Easter holiday can be found at www.mms.com.

“Pastel M&M’S are perfect for infusing great taste and color into Easter entertaining,” Hoffmann said. “It’s a treat for me to be able to get creative and think about all the ways M&M’S can be used in recipes that are perfect for making with friends and family around the holiday.”

Now through April, retail stores nationwide will display the limited-edition, seasonal varieties of M&M’S for a suggested retail price of $2.99.

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Probiotic frozen yogurt now available at Winn-Dixie stores

BY Allison Cerra

JACKSONVILLE, Fl. Winn-Dixie customers now can enjoy a premium frozen yogurt with the added health benefits of probiotics commonly found only in refrigerated dairy products.

Yovation debuts in all 520 Winn-Dixie stores this week. It was inspired by the growing consumer interest and popularity of probiotic products and the medical community’s recognition of probiotics’ benefits in promoting digestive health.

“Yovation provides all of the great taste people want in a frozen yogurt with the added benefits probiotics provide,” said Laura Hindulak, Pierre’s director of marketing. “Consumers are looking for other ways of getting probiotics into their diet, and Yovation is positioned to fill that role.”

Yovation comes in six flavors: Cookie Fudge Crunch, Double Fudge Brownie, Toasted Almond, Vanilla Bean, Vanilla Honey Granola, and Vanilla with Hola Fruita! Pomegranate & Blueberry Sherbet.

Made by Pierre’s Ice Cream Company, a quart of Yovation sells for $4.79 – $4.99.

KelloggsDRSNhttp://www.centerstoregrowth.com

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General Mills elects former P&G executive to board of directors

BY Allison Cerra

MINNEAPOLIS General Mills elected R. Kerry Clark to its board of directors Tuesday.

Clark is chairman and CEO of Cardinal Health, Inc. He joined the pharmaceuticals and medical supplies distributor in 2006 as president and CEO. Previously, Clark was vice chairman of the board of The Procter & Gamble Company with responsibility for its $20 billion Family Health business. Over a 32-year career at Procter & Gamble, Clark held a variety of senior executive roles, including extensive international operating responsibilities.

Clark’s election to the General Mills board increases the number of directors to 14.

In related news, General Mills declared a quarterly dividend at the rate of $.43-per-share, payable May 1, while the dividend will be paid to shareholders of record April 9.

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