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Marley’s Mellow Mood goes ‘lite’

BY Allison Cerra

SOUTHFIELD, Mich. — Marley’s Mellow Mood is introducing a new low-calorie option to consumers in July.

Marley’s Mellow Mood Lite: Half Lemonade, Half Tea is sourced from such ingredients as chamomile, valerian root, lemon balm, hops, passionflower and melatonin. Each 8-oz. serving of the beverage is 40 calories, according to the company.

"Consumers have been asking for additional unique flavors and a low-calorie product since we launched last year, and our new Marley’s Mellow Mood Lite: Half Lemonade, Half Tea is the perfect choice to help you relax and ‘feel alright’ this summer," Marley Beverage chief marketing officer Paul Fuegner said.

Marley’s Mellow Mood beverages retail for approximately $1.79 per bottle/can.

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Buddy Fruits introduces pure fruit bites

BY Allison Cerra

CORAL GABLES, Fla. — A new line of pure fruit snacks has made its debut.

Buddy Fruits said that one package of its pure fruit bites is equivalent to one full serving of fruit and is 95 calories. Buddy Fruits’ pure fruit bites are available in apple, orange, raspberry and pomegranate/acai.

Buddy Fruits products are available at retailers nationwide, including Walmart, Supervalu, H-E-B and King Kullen.

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Survey shows Americans want to see natural, organic claims on food product labels

BY Allison Cerra

KNOXVILLE, Tenn. — It seems that some Americans look for such claims as "natural," "organic" and "grown in the USA" on food labels.

According to the annual Eco Pulse survey conducted by the Shelton Group — an advertising and research firm that focuses on marketing green products to U.S. shoppers — among 1,013 Americans that were asked what the best description to read on a food label:

  • 25% of consumers said they preferred to see "100 percent natural" or "all natural;"

  • 24% said they sought out "USDA certified organic" or "100% organic;" and

  • 17% preferred "Grown in the USA."

 

While most desire greener products, however, many mainstream consumers are frustrated if manufacturers charge more for them — 71% of those surveyed said green products usually or always cost more.

"Most Americans will try a greener product if it is comparably priced and offered by a known brand," Shelton Group president Suzanne Shelton said. "But if helping the planet is the only benefit, most consumers aren’t willing to pay the extra cost. In this economy, consumers prefer a greener wallet over a greener planet."

Furthermore, Shelton also noted the "Grown in the USA" preference may underscore the fact that Americans increasingly are concerned about food and water contamination and also support family farms and local sourcing, which has become a mainstream trend. Additionally, shoppers may opt to buy "Grown in the USA" items to support the struggling economy, Shelton noted.

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