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Marley Coffee kicks off ‘Taste of Marley Coffee’ social media campaign

BY Allison Cerra

LOS ANGELES — Marley Coffee has launched a social media campaign through which the brand will give away 25,000 free samples of Marley Coffee "One Love" organic ground coffee.

The company said its "Taste of Marley Coffee" campaign will offer first-time Facebook fans and new subscribers to MarleyCoffee.com the chance to try out the medium roast coffee, which will be packaged in a sample-sized, 2.5-oz. package. Free samples are available to lawful permanent resident of the 48 contiguous United States or the District of Columbia and be 18 years of age or older.

"We don’t believe people know just how incredibly delicious Marley Coffee tastes, so we look forward to giving 25,000 people across the U.S. a chance to give us a try for the first time," Marley Coffee CEO Brent Toevs said. "Every time we conduct product sampling at retail stores, we see an increase in sales. The ‘Taste of Marley Coffee’ campaign takes the proven in-store sampling concept to a national scale, leveraging our growing social media presence to cost-effectively introduce more consumers to our products. We’re confident this approach will increase awareness and positively impact sales at retail and online as well as through foodservice and office coffee service."

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Pereira & O’Dell named Henkel’s agency of record

BY Allison Cerra

SAN FRANCISCO — The maker of Purex, Renuzit and Soft Scrub has retained a new agency of record.

Henkel announced it will work with Pereira & O’Dell’s creative and strategy departments to develop TV, print, out-of-home and digital assets including social and mobile efforts.

"Henkel’s laundry and home care brands have been trusted by generations of families. Our goal is to maintain the trust in our brands and preserve the organic growth we’ve experienced," said Eric Schwartz, general manager of laundry and home care at Henkel Consumer Goods. "It takes constant innovation, talent and a relentless pursuit of excellence. These are qualities we found in Pereira & O’Dell, which made them our choice for agency of record."

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Seal Shields protect iPhones, iPads from germs

BY Allison Cerra

LAS VEGAS — An iPhone and iPad waterproofing solution that offers antimicrobial product protection has hit the market.

Seal Shields are form-fitting, polyurethane covers that make iPhones and iPads 100% waterproof, washable and disinfectable, according to the product’s manufacturer. The product, which is completely invisible and preserves the original Apple design, contains an antimicrobial fungistatic agent that protects the product by inhibiting the growth of microbial bacteria, mold, mildew and fungi on the products’ surfaces.

"Our healthcare customers are using more touchscreen devices and they are demanding solutions which not only protect those products from scratches, but also from harmful bacteria and viruses," Seal Shield CEO Bradley Whitchurch said. "Seal Shields allow practitioners to wash and disinfect their touch screen devices, protecting the healthcare workers and their patients from infection."

Seal Shields are priced from $19.99 and are available worldwide through major retailers and distributors for iPhone4, iPhone4s, and iPad2.

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