BEAUTY CARE

Markwins launches marine mineral makeup line

BY Antoinette Alexander

NEW YORK Markwins North America has unveiled its new Beauty Benefits line of Lotus Marine Mineral makeup and brushes under the wet n wild brand.

Derived from the lotus flower extract and marine and earth-derived minerals, the Lotus Marine Minerals complex offers anti-aging properties with antioxidants that, according to the company, are two times stronger than green tea. This key ingredient is infused in all wet n wild Beauty Benefits products to brighten the complexion and increase moisture by 25 percent for up to eight hours.

The products also include golden seaweed to restore hydration for up to eight hours and protect against UV-induced damage and marine fennel to help improve skin’s radiance, detoxify skin and restore the hydrolipidic barrier.

The collection, which will be available at Wal-Mart, Meijer, Pathmark and H.E.B. beginning February 2008, includes products for the eyes, lips and face. The Beauty Benefits collection also includes a line of anti-microbial brushes that are PETA approved.

Prices range between $4.99 and $9.99.

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Lexington International launches full-scale marketing campaign for HairMax LaserComb

BY Antoinette Alexander

BOCA RATON, Fla. Lexington International has announced the launch of its the HairMax LaserComb to more than 9,000 dermatologists in the United States.

The HairMax LaserComb is the first device of its kind to be cleared for marketing by the FDA for certain types of male Androgenetic Alopecia (male pattern baldness). It is available without a prescription.

The medical launch campaign originated with the creation of a Web site aimed specifically at physicians and health care professionals. The site, www.hairmax.com, provides information on the clinical indications and uses of the HairMax LaserComb.

Following completion of the Web site, the manufacturer began a direct mail program announcing the availability of the device to dermatologists. The mailer contained information on the FDA clearance of the HairMax LaserComb, which was supported by a controlled double-blinded study.

The next phase of the campaign will involve providing in-house support to medical professionals via Lexington’s Professional Services Department and utilizing a combination of physician directed journal advertisements, and other direct mail programs.

Future plans for the campaign include Lexington’s planned exhibition at the American Academy of Dermatology Meeting in February 2008, as well as future meetings directed at medical professionals.

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Bare Escentuals names Kristina Leslie to its board

BY Antoinette Alexander

SAN FRANCISCO Bare Escentuals, a maker of mineral-based makeup, has appointed former DreamWorks Animation SKG chief financial officer Kristina Leslie as an independent member of its board, bringing to nine the number of directors.

Leslie, who brings more than 15 years of private and public company strategic and management experience, worked for DreamWorks Animation SKG from its IPO in October 2004 through February 2007. Before that, she served in the same capacity at DreamWorks Studios SKG since the fall of 2003 and oversaw the corporate finance and strategic planning functions for the company since 1996. Prior to joining DreamWorks, she was director of financial planning at Viacom following its acquisition of Paramount Communications.

In addition, the company reiterated its previously issued fiscal 2007 diluted earnings per share guidance of a range of 89 cents to 94 cents on about 93.2 million shares outstanding and its fiscal 2008 diluted earnings per share guidance of a range of $1.13 to $1.18.

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