BEAUTY CARE

Marketplace swag finds better home in wake of show

BY Rob Eder

BOSTON The National Association of Chain Drug Stores announced Thursday that Marketplace exhibitors donated nearly 10,000 lbs. of products to The Greater Boston Food Bank. Rather than ending up in the garbage or adding up to hefty shipping charges for vendors who attended Marketplace, the items will find a much better home among some of Boston’s neediest families and individuals.

 “This is a generous donation from NACDS, and it comes at a time when more people are out of work and in need of food assistance. The association’s conference exhibitors show terrific corporate citizenship,” said Catherine D’Amato, president and CEO of the Greater Boston Food Bank. “I know our member-hunger relief agencies will welcome this food because so many are trying to feed more people.” 

 Items donated included HBA products, food and beverages, cosmetics and toiletries, and will go to families and individuals in need served by the Greater Boston Food Bank, as well as other nonprofit organizations throughout the area. 

 “We are pleased with the opportunity to help those in need and are grateful to participating companies for their contributions,” said NACDS president and CEO Steve Anderson. “Given the current economic situation, we hope that this donation will assist low-income families and others in need. We thank the Greater Boston Food Bank for distributing these donations.” 

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Neutrogena, BabyCenter survey finds moms need to know more about sun protection

BY Allison Cerra

LOS ANGELES Neutrogena and BabyCenter, an online resource for expectant and new moms, released the results of a Summer Safety Survey that reveals that, while moms understand the importance of sun protection, they still require additional education on applying sunblock for themselves and their families.

While many moms (92%) agree that sunscreen is a must-have item when going outside this summer, only 15% use a product with SPF on their children’s skin every day.

“Complete understanding and vigilance around sun protection can be challenging for moms,” said Linda Murray, editor-in-chief of BabyCenter.com. “This survey and thorough sun care information empowers mom to be sun savvy, so she knows she is doing the best for her kids.”

Despite decades of sun education, women and moms continue to be confused about proper sun behavior, so to encourage moms to make smart sun protection choices for themselves and their families, Neutrogena and BabyCenter have joined forces to create an online resource center for sun protection education. At http://community.babycenter.com/groups/a6654055/safe_fun_in_the_sun, moms will find: a downloadable one-pager with information on how to protect themselves and their babies during the summer months; protection tips and tricks on how to apply sunscreen; general sun protection questions and answers; and information on the best products for babies. Moms also will have the opportunity to connect with other new moms who are looking for similar advice.

Additionally, to meet the specific skincare needs for babies and kids, Neutrogena has introduced Pure & Free Baby sunblock and WaterGuard Kids. Neutrogena Pure & Free Baby sunblock SPF 60+ with PureScreen is a new photo-stabilized, nonwhitening physical sunblock with naturally sourced minerals, titanium and zinc oxide, clinically proven to be as “gentle-as-water” on baby’s skin. Neutrogena WaterGuard Kids Sunblock SPF 70+ is formulated with an exclusive breakthrough waterproof technology that effectively withstands the reasons for children’s early sunscreen wear-off, including sweat, water, wipe-off and rub-off.

“As a company dedicated to offering superior sun protection products for all ages and lifestyles, we are proud to offer moms, children and babies superior sun protection technologies,” said Jim Colleran, president of Neutrogena. “Our broad portfolio gives consumers the ability to pick the right product that fits best with their needs, ensuring the best summer sun protection. We know that moms want a gentle, effective sunscreen that also feels great on their baby’s skin, which is why we created Neutrogena Pure & Free Baby.”

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Gillette launches new global brand marketing campaign

BY Allison Cerra

NEW YORK Gillette is set to debut its first global brand campaign in five years.

Building on the brand’s recent introduction of men’s hair styling and personal care products, the new campaign is part of Gillette’s strategy to expand the brand beyond shaving, and strengthen its emotional bond among men. A modernization of Gillette’s “The Best A Man Can Get” equity, the new campaign is titled “The Moment.”

“This new campaign is a natural progression of our successful ‘The Best A Man Can Get’ campaign. It supports our strategy to build our global leadership in men’s grooming and strengthen the emotional bond we have with more than 600 million men who start each day with Gillette,” said Peter Clay, VP brand franchise leader for Gillette.

The campaign features everyday guys, as well as the Gillette Champions — Tiger Woods, Roger Federer and Derek Jeter — experiencing moments of doubt, and shows how they overcome them to succeed. The 30-second TV spot depicts the doubt faced by every guy, whether it is the moment he steps on the doorstep before a date, just before he delivers a presentation or giving a “best man” toast at a wedding, and the role Gillette’s high-performance grooming products play in helping him gain the confidence to succeed in that moment.

The TV ad debuted in the United States at the Men’s Fitness Ultimate Athlete event on June 20, and will begin airing more broadly throughout the United States on numerous sports, primetime and cable programs. The advertising campaign was executed by BBDO New York. Additional marketing elements featuring the full Gillette male grooming product range will begin appearing in July, including print advertising, point-of-sale materials and digital advertising.

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