Marketer of Method, EOS, Help Remedies and Hello profiled in AdAge blog
NEW YORK — Craig Dubitsky, known for helping to bring to market such brands as Method, EOS and Help Remedies, and more recently Hello oral care products, was characterized as a giant killer in a blog published by AdAge Monday.
"He’s a small part of a big movement — an insurgent group of digitally enabled entrepreneurs gnawing away at the dominance of multibillion-dollar brands and their giant marketing budgets," wrote Jack Neff, who covers personal products for AdAge.
"Individually, none of those brands [brought to market by Dubitsky] pose an existential threat to the behemoths of packaged goods," Neff noted. "Collectively, they and many more like them are having a big impact. Small and midsize firms took 1.6 share points, or nearly $10 billion in sales, from the packaged-goods behemoths over three post-recession years from 2009 to 2012, according to a report from IRI and Boston Consulting Group."
‘Nashville’ actress, Pond’s team up to launch new BB+ Cream
ENGLEWOOD CLIFFS, N.J. — Unilever’s Pond’s has jumped aboard the BB cream craze with its new Pond’s Luminous Finish BB+. To promote the launch, the beauty brand has teamed up with Emmy and Golden Globe Award nominated actress Connie Britton, who is star of the TV series “Nashville.”
To kick off the partnership, Britton is inviting women to enter the "Pond’s BB+BFF Sweepstakes" to celebrate the two beauty boosters women cannot live without — Pond’s BB+ and their best friend forever (BFF).
Women can enter by creating a custom e-card with a photo of them with their BFF to serve as a reminder of the beauty of their friendship. Each e-card will serve as an entry to the sweepstakes, which runs through Oct. 31, 2013. Weekly prizes will be awarded, plus one of two grand prize BFF-worthy getaways to the Bahama Beach Club, a luxury ocean-side resort. Women also can enter to win by sharing their review of Pond’s new BB+ Cream on the Pond’s Facebook page.
"We’re thrilled to share our latest and greatest beauty innovation, Pond’s Luminous Finish BB+, to help women discover bright and luminous skin every day," stated Dawn Hedgepeth, director of brand building for Unilever Skincare. "We couldn’t be more excited to partner with a classic beauty like Connie Britton, who also embodies today’s modern woman. Connie is the ultimate multi-tasker — she does it all and looks good doing it."
Sephora to hold free, in-store beauty classes for beauty insiders
SAN FRANCISCO — Beauty retailer Sephora has announced the launch of Sephora University Beauty Classes: a new program designed to help beauty-lovers of all ages and abilities master everything from building a skin care routine to creating the perfect smoky eye.
Now available in more than 60 stores throughout the United States, these complimentary classes are the newest way in which Sephora is striving to further enhance the client experience.
Held each Sunday, classes rotate to offer a new topic each week, and are updated regularly to reflect up-to-the-minute trends and the techniques most requested by Sephora clients. Each class’ curriculum has been fashioned to replicate the training Sephora’s own artists receive as part of the extensive Sephora University experience, and lets clients try the looks themselves and get coaching and advice from Sephora’s experts. After each class, attendees are encouraged to pair up with a Sephora expert to receive personalized recommendations, or schedule a follow-up appointment with one of Sephora’s Personalized Beauty Advisors at the Sephora Beauty Studio for more one-on-one time.
"Our beauty classes are yet another example of our dedication to our client — her experience, exploration and education are at the core of our daily focus in-store," stated Christie Jack, SVP Sephora retail. "Beauty classes offer her an enhanced way to experience our services in a fun and informative environment, in addition to all our offerings both in-store and online."
Upcoming class offerings include:
- false lashes;
- skin care basics;
- colorful eye makeup;
- day-to-night smoky eye; and
- flawless foundation.