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Market Track taps Nielsen exec to bolster analytics offer

BY Michael Johnsen
CHICAGO – Market Track on Thursday named Dennis Moore as the company’s new president.
 
Moore joins Market Track having spent the last 12 years in various leadership positions at Nielsen, where he was most recently president of Nielsen’s professional services division. Market Track was looking to bolster leadership with a strong industry veteran that could harness the firm’s big data assets to shape how advertisers, marketers and brands use this data to improve the return on their marketing investments.
 
“Dennis is a client focused leader with a deep understanding of our markets from a core data, product and use-case perspective,” stated Wayne Mincey, CEO of Market Track. “Dennis is an influential presence in the industry and understands Market Track’s unique capability to provide clients with an integrated view of their competitive landscape across advertising, promotion and on- and off-line channel insights. His deep expertise in applied analytics will accelerate adoption of Market Track’s proprietary data and industry leading software solutions.”
 
“I look forward to helping [Market Track] continue to expand and build out their services of providing actionable insights and market trends," Moore said. "Market Track's client engagement philosophy is closely aligned with my approach, which will help me further accelerate the company’s impressive growth, while improving our client’s sales and profitability.”
 
Moore has spent the majority of his career focused on finding actionable insight through analytics. He graduated from University of Michigan, where he received his Bachelor’s degree with a double concentration in statistics and economics. He then joined A.C. Nielsen as an analyst in 1990 and was eventually promoted to director of Nielsen’s analytics business for their Cincinnati and Atlanta offices. 
 
In 1996, he joined Marketing Management Analytics where he led analyst teams in the delivery of marketing mix models across multiple industries. Moore rejoined Nielsen in 2004 as president analytic consulting for their North American business, and advanced to a global role in 2007. He then was promoted to EVP analytics and professional services, North America in 2009, where he oversaw a wider product portfolio including analytics, consumer panels, perishables and, most recently, the technology consulting team.
 
 
 

 

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Margot Robbie named new face of Calvin Klein Fragrances

BY Gina Acosta

NEW YORK — One of the stars of the highly anticipated summer blockbuster "Suicide Squad" has signed on to be the newest ambassador for Calvin Klein Fragrances.

Coty announced Thursday that actress Margot Robbie will be featured in a new worldwide print and television advertising campaign for the brand's latest women's fragrance, deep euphoria Calvin Klein, which will debut globally in August, when "Suicide Squad" premieres.

"Euphoria Calvin Klein is a major franchise within the Calvin Klein house, and the addition of deep euphoria to our diverse and comprehensive portfolio will fuel the development and innovation to continue driving the Calvin Klein Fragrance business," said Vincent Brun, SVP of global marketing, Calvin Klein Fragrances, Coty Inc. "Ms. Robbie perfectly embodies the modern femininity of the empowered deep euphoria woman that we believe will resonate with women around the world."

Robbie first captured worldwide attention when she starred in Martin Scorsese's Academy Award-nominated and Golden Globe-winning film, "The Wolf of Wall Street." The actress followed up with several prominent starring roles. This summer, Robbie will star as Jane Porter in "The Legend of Tarzan" opposite Alexander Skarsgard, and as Harley Quinn in the supervillain film "Suicide Squad" alongside Will Smith and Jared Leto.

Robbie joins a memorable group of well-known Calvin Klein Fragrance models and actresses who have starred in the brand's legendary and iconic advertising campaigns, including Kate Moss, Scarlett Johansson, Christy Turlington Burns, Natalia Vodianova, Rooney Mara, Diane Kruger and Doutzen Kroes.

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Hawaiian Tropic unveils new sun care essentials

BY Gina Acosta

SHELTON, Conn. — An iconic summer brand is launching new products targeted at the consumer who wants quick-absorbing and lightweight sun care products.

Hawaiian Tropic is introducing Hawaiian Tropic Silk Hydration Weightless Lotion Sunscreen and Hawaiian Tropic Sheer Touch Ultra Radiance After Sun Moisturizer. 

"We are always looking to develop products that provide consumers with our one-of-a-kind sun protection, but also gives them the indulgent, multisensory experience they're looking for," says Danielle Duncan, brand manager, sun care, Edgewell Personal Care. "Many don't like the way sunscreen feels going on their skin, and don't wear it as often as they should." 

Hawaiian Tropic Silk Hydration Weightless Lotion Sunscreen provides up to 12 hours of moisturization. It's available in both broad spectrum UVA and UVB SPF 15 and 30.

To help celebrate the launch, Hawaiian Tropic Silk Hydration Weightless Lotion Sunscreen will be featured in seven episodes of actress Shay Mitchell's YouTube series, Shaycation. Mitchell has more than 21 million followers across YouTube, Facebook, Twitter, Instagram and Snapchat and will promote Hawaiian Tropic across her social media channels. New episodes of Shaycation air now through June 28 at Youtube.com/shaymitchellofficial and www.facebook.com/OfficialShayMitchell/.

The second new product, Hawaiian Tropic Sheer Touch Ultra Radiance After Sun Moisturizer, aims to soothe, soften and leave skin radiant. The lotion is infused with an Island Mango fragrance and special light reflecting pigments to help skin appear beautiful, radiant and glowing.
 

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