Market research shows explosion of new men’s grooming products
CHICAGO Men’s grooming products are not only on the rise but manufacturers are increasingly developing products for advanced male grooming as they try to stay one step ahead of the evolving market, according to new research from Mintel.
According to the provider of consumer, product and media intelligence, so far in 2008 the number of new men’s personal care products in the United States has tracked at more than 500. This marks a substantial increase from 375 products launched in 2007.
Globally, Mintel has recorded more than 3,600 new men’s personal care product launches to date in 2008.
But beyond volume in the marketplace, Mintel has also seen an increase in the number of men’s personal care products designed for advanced grooming.
Specifically, Mintel sees growth in four areas of advanced grooming:
• Lip, eye and hand-specific products
• Make-up and self-tanning products
• Anti-aging and exfoliating ingredients
• Organic, natural and ethical
“In contrast to women’s personal care, the market for men’s grooming is just opening,” said Taya Tomasello with Mintel Beauty Innovation. “Our research shows men are far less likely than women to use skin care products like moisturizers, exfoliants or even body washes. So tailoring new products to the needs of beauty-inexperienced males will help manufacturers expand the advanced men’s grooming market.”
New Aura Cacia Fair Trade Certified Organic Cocoa Butter hits market
URBANA, Iowa Frontier Natural Products Co-op, which offers a full line of natural and organic products under such brand names as Aura Cacia and Simply Organic, has officially announced the launch of its Aura Cacia Fair Trade Certified Organic Cocoa Butter.
“This is the first 100 percent pure cocoa butter featuring organic, Fair Trade Certified cocoa butter available in the marketplace,” said Mindy Seiffert, Aura Cacia’s senior brand manager. “So not only do consumers receive a direct benefit for themselves, but their purchase also supports better lives for farming families through fair prices, direct trade, community development and environmental stewardship.”
Aura Cacia has partnered with La Cooperative Agraria Industrial Naranjillo Limitada to offer the Fair Trade Certified cocoa butter. According to Frontier Natural Products Co-op, the partnership was chartered in response to the excessively low prices the farmers traditionally received for their cocoa crops. Today, Naranjillo is the largest producer of organic cocoa in Peru. The Fair Trade certification has helped Naranjillo ensure that workers receive fair wages, work in safe conditions and improve the local communities and infrastructure for the co-op’s families.
The new Aura Cacia Trade Certified Cocoa Butter is packaged in a recyclable container and has a suggested retail price of $7.45.
Green by nature launches direct-to-buy Web site for retail orders
RYE, N.Y. Looking to help busy retail buyers with the purchasing, stocking and re-ordering of green by nature products, the personal care company has introduced a direct-to-buy Web site devoted to providing service to all retailers carrying the green by nature collection.
The site, located at GBNshop.com, is a wholesale Web site that is a virtual showroom where retail buyers can view the entire collection by category, including special items like gift sets and starter displays. The company stated that the easy to navigate groups make it a quick and simple way to order new or existing products with no minimum on purchases. In addition, multiple display options can be customized to fit store accommodations.
Retailers are entitled to 10 percent off the list price by ordering directly from GBNshop.com.
By joining GBNshop.com, retailers will have their information stored for fast transactions and will automatically be listed on the site?s online directory. Members will also be the first to hear about new product alerts, discounts and promotional opportunities.
Green by nature products are 95 percent to 99 percent natural. The collection includes body lotions, washes, scrubs and lip products. All of the products are packaged in recyclable plastic.