BEAUTY CARE

Mark Patterson named CEO of Eco Lips

BY Antoinette Alexander

CEDAR RAPIDS, Iowa Eco Lips, a maker of organic lip care products, has appointed Mark Patterson chief executive officer, effective Sept. 22.

Patterson succeeds Steve Shriver, founder and chief executive officer, who has accepted a position with Frontier Natural Products as the division vice president of Aura Cacia, a line of aromatherapy products located in Urbana, Iowa.

Shriver will remain the primary stockholder and chairman of the board at Eco Lips, which he founded six years ago. He will continue to be active in the strategic direction of both the Eco Lips brand and the company.

Patterson, who currently serves as vice president of sales, has been part of the Eco Lips team for three years.

“I am excited to continue Steve’s legacy and not only fulfill our shared goals but make the organic lifestyle a reality for all consumers in this country. Steve and I will continue to plan for the growth of the company together,” stated Patterson.

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Unilever signs TABS to conduct sales and marketing analytics

BY Antoinette Alexander

SHELTON, Conn. TABS Group, a provider of shopper insight and retailer analytics, has signed an agreement with Unilever to conduct Total Store Analytics to help the consumer packaged goods company enhance retailer sales and profits.

Unilever has tapped TABS for the health and beauty care sector and will also use TABS services for frozen foods, dairy and dry grocery. Each retailer engagement will entail analysis and recommendations for space allocation by category, location optimization and category adjacencies. All analysis and resulting implementation is done at the chain, store cluster and individual store basis.

“We are confident that TABS Total Store Analytics will add to the Unilever portfolio of outstanding solutions. TSA will enhance retailer’s ability to execute accurate and timely decisions leading to incremental sales and profits. Based on the pilot study, the opportunities for real time, market shifting results are prevalent,” stated Jeffrey Joyner, TABS senior executive and partner.

Brands in the Unilever portfolio include Axe, Dove personal care, Degree, Suave, Sunsilk and Vaseline.

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Yesod debuts men’s and women’s fragrances

BY Antoinette Alexander

UNION, N.J. Global Reach Enterprises chief executive officer, Susan Roth, has announced the launch of the new Yesod perfume and skin care products.

Promoted as the lost fragrance from the Garden of Eden, the line includes a woman and man’s perfume in varied sizes, and perfumed shower gel, body lotion, bath oil, bar soap and scented candle.

The Yesod line has already hit the market in Europe, New Zealand, Israel and Norway and officially launched in the United States at the HBA trade show held this month in Manhattan. Yesod products are expected to be available in stores throughout the United States by early 2009.

The name, “Yesod,” which Roth trademarked for the perfume, alludes to the verse in the Bible, from the Book of Genesis, which states, “A River went forth from Eden to water the Garden to join Man and Woman.” Roth stated that her intention in creating Yesod was to bring one’s spirit, soul and body into harmonic oneness; hence the tag line: “Scent for the Soul.”

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