BEAUTY CARE

Margot Robbie named new face of Calvin Klein Fragrances

BY Gina Acosta

NEW YORK — One of the stars of the highly anticipated summer blockbuster "Suicide Squad" has signed on to be the newest ambassador for Calvin Klein Fragrances.

Coty announced Thursday that actress Margot Robbie will be featured in a new worldwide print and television advertising campaign for the brand's latest women's fragrance, deep euphoria Calvin Klein, which will debut globally in August, when "Suicide Squad" premieres.

"Euphoria Calvin Klein is a major franchise within the Calvin Klein house, and the addition of deep euphoria to our diverse and comprehensive portfolio will fuel the development and innovation to continue driving the Calvin Klein Fragrance business," said Vincent Brun, SVP of global marketing, Calvin Klein Fragrances, Coty Inc. "Ms. Robbie perfectly embodies the modern femininity of the empowered deep euphoria woman that we believe will resonate with women around the world."

Robbie first captured worldwide attention when she starred in Martin Scorsese's Academy Award-nominated and Golden Globe-winning film, "The Wolf of Wall Street." The actress followed up with several prominent starring roles. This summer, Robbie will star as Jane Porter in "The Legend of Tarzan" opposite Alexander Skarsgard, and as Harley Quinn in the supervillain film "Suicide Squad" alongside Will Smith and Jared Leto.

Robbie joins a memorable group of well-known Calvin Klein Fragrance models and actresses who have starred in the brand's legendary and iconic advertising campaigns, including Kate Moss, Scarlett Johansson, Christy Turlington Burns, Natalia Vodianova, Rooney Mara, Diane Kruger and Doutzen Kroes.

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Hawaiian Tropic unveils new sun care essentials

BY Gina Acosta

SHELTON, Conn. — An iconic summer brand is launching new products targeted at the consumer who wants quick-absorbing and lightweight sun care products.

Hawaiian Tropic is introducing Hawaiian Tropic Silk Hydration Weightless Lotion Sunscreen and Hawaiian Tropic Sheer Touch Ultra Radiance After Sun Moisturizer. 

"We are always looking to develop products that provide consumers with our one-of-a-kind sun protection, but also gives them the indulgent, multisensory experience they're looking for," says Danielle Duncan, brand manager, sun care, Edgewell Personal Care. "Many don't like the way sunscreen feels going on their skin, and don't wear it as often as they should." 

Hawaiian Tropic Silk Hydration Weightless Lotion Sunscreen provides up to 12 hours of moisturization. It's available in both broad spectrum UVA and UVB SPF 15 and 30.

To help celebrate the launch, Hawaiian Tropic Silk Hydration Weightless Lotion Sunscreen will be featured in seven episodes of actress Shay Mitchell's YouTube series, Shaycation. Mitchell has more than 21 million followers across YouTube, Facebook, Twitter, Instagram and Snapchat and will promote Hawaiian Tropic across her social media channels. New episodes of Shaycation air now through June 28 at Youtube.com/shaymitchellofficial and www.facebook.com/OfficialShayMitchell/.

The second new product, Hawaiian Tropic Sheer Touch Ultra Radiance After Sun Moisturizer, aims to soothe, soften and leave skin radiant. The lotion is infused with an Island Mango fragrance and special light reflecting pigments to help skin appear beautiful, radiant and glowing.
 

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Tom’s of Maine debuts summer skin care products for baby

BY Gina Acosta

KENNEBUNK, Maine — Just in time for summer, Tom's of Maine is offering parents two natural alternatives for protecting baby skin.

The brand is rolling out a new sunscreen and diaper cream that focus on gentle ingredients and contain no phthalates, parabens, phenoxyethanol or artificial ingredients.

"Having a baby really inspires many new parents to take their healthy lifestyle to a new level," said Liz Eddy, brand manager at Tom's of Maine. "Parents can be overwhelmed with the options for baby bath and skin care, which makes it so important to know what's inside. In some cases, our baby products have half the number of ingredients found in other brands."

The new products include:

  • Tom's of Maine Baby Sunscreen – only five ingredients in total, including broad spectrum SPF 30 through zinc oxide, ensure baby has safe and effective protection against those warm summer rays. The sunscreen is also non-nano and water resistant up to 80 minutes.
  • Tom's of Maine Baby Diaper Cream – this fragrance-free formula with only six ingredients, including zinc oxide, sunflower seed oil and vitamin E, seals out wetness to help treat and prevent diaper rash.

The full Tom's of Maine Baby line is now available at mass and online retailers including Amazon.com and Walmart. 

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