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March of Dimes to hold first Spirit of Beauty Luncheon

BY Antoinette Alexander

NEW YORK — March of Dimes New York Division is hosting in May its first Spirit of Beauty Luncheon in New York City.

The event, which is slated to be held annually, is scheduled for May 12 from noon to 2 p.m., at Cipriani 42nd St. and will honor Mally Roncal, president and founder, Mally Beauty; Sarah Brown, beauty director, Vogue; and Jacquie Tractenberg, president, Tractenberg & Co. Claudia Lucas, merchandising director for beauty, QVC; hair care and style legend, John Frieda; and beauty entrepreneur, Gail Federici will present the Spirit of Beauty awards.

Sponsors for the event are Conde Nast, Coty Inc., International Flavors & Fragrances, Hearst Magazines, L’Oréal USA, and Shiseido Cosmetics.

For 39 years, the March of Dimes Beauty Ball had the distinction of being one of the most highly anticipated social events in the cosmetic and fashion publishing industries; raising more than $35 million to support the organization. This year, the event is being presented as a networking luncheon.

"With the support of a stellar lineup of business leaders and industry giants, the inaugural Spirit of Beauty Luncheon promises to be the next great chapter in the storied history of an extraordinary event," said Shelly Siegel, executive director, March of Dimes New York Division. "The success and triumph of the Beauty Ball® is an inspiration to us, as we move forward with this new and exciting industry event."

Funds raised at this year’s Spirit of Beauty Luncheon will help March of Dimes continue the work it is doing to end prematurity and help give every baby a healthy start in life.

 

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Advanced Care Scripts gains specialty pharmacy accreditation from URAC

BY Michael Johnsen

ORLANDO, Fla. — Advanced Care Scripts, a division of Omnicare Specialty Care Group, on Friday announced that it has been awarded specialty pharmacy accreditation from URAC, a Washington, D.C.-based healthcare accrediting organization. URAC offers one of the only third-party, voluntary accreditation programs of this scope for the pharmacy benefit management and prescription services industries.  

"ACS is proud to receive this accreditation," stated Amit Jain, SVP sales and marketing. "We are dedicated to providing quality care and meeting the highest industry standards for our customers and patients." 

ACS manages and dispenses specialty medications in multiple disease categories, including cancer, infectious diseases, auto-immune disorders, multiple sclerosis and hemophilia. Its expertise across both the specialty and long-term care channels enables it to provide comprehensive solutions for prescribers and patients.

 

 

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Arm & Hammer unveils new Truly Radiant oral care line

BY Antoinette Alexander

EWING, N.J. — Church & Dwight, the maker of Arm & Hammer oral care products, has introduced its new Arm & Hammer Truly Radiant toothpaste and Spinbrush Truly Radiant battery-powered toothbrushes.

The new Truly Radiant collection includes Arm & Hammer toothpaste, Extra White and Deep Clean Spinbrush battery-powered toothbrushes and replacement brush heads.

To promote the launch, Arm & Hammer has enlisted actress Alison Sweeney as the face of the brand. Sweeney, an actress, author and TV host of “The Biggest Loser,” will be featured in the brand’s new marketing campaign, including television, print and digital advertising.

Arm & Hammer Truly Radiant toothpaste promises to whiten, clean and strengthen teeth for a radiant smile in five days. The toothpaste helps to removes 100% more surface stains than ordinary toothpaste, and smoothes surface imperfections while also restoring shine, the company stated.

Spinbrush Truly Radiant Extra White and Deep Clean brushes are designed to remove 100% more plaque than manual toothbrushes, thanks in part to their elongated bristles that provide greater access for hard-to-reach places, according to the company. The Spinbrush Truly Radiant Extra White brush contains specialty whitening bristles and cup to help achieve a whiter smile, while the Spinbrush Truly Radiant Deep Clean brush removes even more hard-to-reach plaque.
 

 

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