BEAUTY CARE

Manufacturers hit nail on head with lacquer launches

BY Antoinette Alexander

It’s no secret that the economic crunch helped to spur the sales of nail products in 2009—especially nail color—and that trend is expected to continue as women still are likely to forgo the pricey salon and embrace the do-it-yourself trend.

“The DIY trend helped drive 9% value growth in nail products in 2009. Budget-conscious women continued to give themselves at-home manicures instead of going to salons. As a result, after years of sales declines, nail products turned in a positive sales performance in 2008 and 2009. Within nail products, nail polish was the best performer with value sales growth of 11% in 2009,” stated research firm Euromonitor International in its most recent U.S. color cosmetics research report.

Looking ahead, Euromonitor expected the trend to continue, with nail products projected to experience a 2% constant value increase over the forecast period of 2010 to 2014.

Judging by the slew of new nail products coming to market, manufacturers are banking on the fact that beauty mavens are still hot on nail color. One such example is Nicole by OPI, which is looking to ring in the holiday season with new seasonal shades and special collections. Coming exclusively to Target is the new Nicole by OPI Shades to Crave Collection, which is comprised of 12 nail lacquers, ranging from glittering magenta to the darkest of blacks. Each shade has a suggested retail price of $6.99.

The company also is launching in November its new Tinsel Tips Collection at Harmon and H-E-B, as well as select Walgreens, Sears and Wegmans locations. This is a limited-edition collection featuring three mini nail lacquers with “jewel” nail decals. The gift set will have a SRP of $10 each. There also is the Holiday Magic limited-edition collection, featuring four different shades, coming to Ulta, Meijer, Harmon, H-E-B and Sears in November.

As previously reported, N.Y.C. New York Color, a Coty beauty brand, is ready for fall with its new limited edition Berry Blossom color collection that includes In A New York Minute quick-dry nail polish (SRP $1.99).

Also, POP Beauty, which is sold at Duane Reade’s Look Boutique locations and CVS’ Beauty360 stores, launched in mid-September several new products, including Nail Glams nail polish (SRP $10) in Punk’d (denim blue), Ultraviolet (purple) and De-Glaze (mattifier).

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BEAUTY CARE

Combe Inc. founder dies at 94

BY Antoinette Alexander

GREENWICH, Conn. Mary Elizabeth Deming Combe, who founded health and beauty care company Combe Inc. in 1949 with her husband, passed away at her home on Sept. 20. She was 94.

In 1938, Combe graduated from Ohio State University and married the late Ivan Combe. Eleven years later, they founded Combe Inc. and built it into one of the largest privately owned health and beauty care companies in the country. The team created such well-known brands as Clearasil, Just For Men hair color and Odor-Eaters.

An artist since her youth and a Fine Arts major, Combe expressed her passion for flowers in the paintings that she did throughout her life, and her love for art extended to helping others find the art in themselves. Her philanthropy helped support Vermont’s Manchester Music Festival and the Long Trail School Arts Program, as well as music and arts programs in Greenwich and New York.

In 2000, Combe and her husband funded Camp Combe, a YMCA camp for children in Westchester and Putnam Counties, N.Y. She also served on the Round Hill Community Church board and the Ohio Northern University board, and was past president of Kappa Alpha Theta Sorority of Westchester.

She is survived by her three children — Diana Bickford, Juliette Larson and Christopher Combe — six grandchildren and eight great grandchildren, and her friends and caregivers, Stephanie Davenport and Angelica Maldonado.

A memorial service will be held on Sept. 28 at 4 p.m. at Round Hill Community Church, 395 Round Hill Rd., Greenwich, Conn. Donations in Combe’s memory may be sent to Heart Care International, 139 East Putnam Ave., Greenwich, Conn. 06830. Heart Care International funds U.S. doctor-directed pediatric heart surgery in Central America.

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Maybelline New York makes perfect fit for beauty shoppers

BY Antoinette Alexander

NEW YORK Maybelline New York has unveiled its new Fit Me collection, which features the brand’s largest range of shades to date, and a new Fit Finder tool to revolutionize how women shop for makeup at mass.

"We are offering women a revolutionary way to shop for face makeup," stated David Greenberg, president of Maybelline New York – ­Garnier. "Not only are we simplifying the process for finding the ideal shade, but we’re [also] offering her corresponding products to help build a daily makeup regimen — all that fit her skin tone perfectly. Her complexion is left looking beautiful and natural."

The collection — which is comprised of 18 shades of foundation and powder, six shades of concealer, 12 shades of blush and three shades of bronzer — features the exclusive Skin Merge technology. The technology is designed to deliver ultimate blendability, breathable skin and a seamless match to skin tone, thanks to homogenized pigments.

On the wall, the display will feature a new "Fit Finder" tool to make it easy for her to find the right shade of foundation and corresponding shades of concealer, powder and blush. The wall is segmented into rows, and each row represents one intensity.

The collection will be available at retail beginning January 2011. The suggested retail prices are $7.99 for the foundation, $7.99 for the powder, $6.49 for the concealer and $5.51 for the blush and bronzer.

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