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Malt-O-Meal recalls several cereals

BY Jenna Duncan

MINNEAPOLIS Malt-O-Meal Co., makers of popular cereals like Frosted Flakes, Golden Puffs and Honey Graham squares, announced a voluntary recall of its unsweetened Puffed Rice and unsweetened Puffed Wheat cereals, sold in the United States.

The company said Saturday that there could be possible health risks with the above mentioned cereal brand boxes with “use by” dates of APR0808 and MAR1809. During a routine safety test, Salmonella was discovered in some products. The cereal group said no illnesses have been reported to date, but these items were recalled immediately.

Chris Neugent, president of Malt-O-Meal, apologized for the recall saying the company was claiming it as a precautionary measure to protect public safety.

“It’s important that we spread the word about this situation quickly and broadly in order to remove even the slightest possibility that someone will consume something harmful,” Neugent said, “We apologize for this situation and promise to do everything to complete the recall as quickly as possible.”

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Purple names former Red Bull exec as its vice president of East Coast sales

BY Jenna Duncan

FORT LAUDERDALE, Fla. Purple Beverage Co. today announced that Dan Morelli will move into a seat as vice president of East Coast sales and distribution. Morelli comes to the Purple team after leading sales at Red Bull for nearly a decade.

“We could not be happier to add an industry veteran with so much experience under his belt to our team,” Purple Beverage founder and chief executive officer, Ted Farnsworth, said. “Not only did [Morelli] help launch Red Bull here in the U.S., but his extensive experience will surely give Purple an industry edge.”

Farnsworth predicted Morelli would be key in expanding East Coast distribution.

Purple is an antioxidant-rich fruit beverage sold in convenience, drug and health food stores, as well as supermarkets and other retail venues.

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Amish Naturals announces distribution in H-E-B stores

BY Adam Kraemer

HOLMESVILLE, Ohio Ohio-based Amish Naturals announced today that its products will be carried in more than 90 Southwestern H.E.Butt Grocery Co. locations.

H-E-B, the number one retailer in San Antonio, with a 73 percent market share, will carry five varieties of Amish Naturals’ organic fettuccine pasta—including: Plain, Wheat, Tomato Basil, Garlic Parsley, Spinach, and Fiber-Rich—throughout Texas, the company reported.

Amish Naturals manufactures and distributues organic and natural pastas, condiments and bakery products. “We are pleased to partner with H-E-B, a company known for its fresh products, to introduce more consumers to our brand,” said Bill Pardee, Amish Naturals’ director of sales. “Amish Naturals is accelerating its growth throughout the region and the H-E-B partnership will help make our products even more accessible.”

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