CENTER STORE

Malt-O-Meal enters Canada market

BY Allison Cerra

MINNEAPOLIS — Malt-O-Meal has made its foray into Canada with the launch of a new cereal.

Sally’s line of cereals, which is available in nine flavors — including Whole Wheat Bundles, Raisins & Bran, Marshmallow Moment, Honey Graham Bliss, Blue Pom Bundles, Honey Puffed Delight, Sweet Wheat Bundles, Honey Oat Medley and Cinnamon Bliss — for a suggested retail price of $2.98 Canadian, contains no artificial flavors, saturated fat or hydrogenated oils, and no high fructose corn syrup. Additionally, all Sally’s varieties also are free of cholesterol and trans fat, Malt-O-Meal said.

"It’s been our company’s long-standing mission to help families eat well and save money," said Linda Fisher, Malt-O-Meal’s corporate communications manager. "And we are excited to help Canadian families do just that with the launch of Sally’s."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

Wegmans donates almost 14,000 lbs. of nonperishables to Maryland community

BY Michael Johnsen

EDGEWOOD, Md. — Wegmans delivered 13,848 lbs. of nonperishable food to Harford Community Action Agency here, the company announced Friday. The donation included 20 pallets of condiments, baking, breakfast, pasta, cereal and crackers.
 
“We’re grateful to Wegmans for this delivery. It couldn’t come at a better time,” HCAA executive director Judy Mason said. “Our shelves are always emptier in the summer when food donations are slow and kids are out of school." Mason added that the community need for that donated food is on the rise. "Our pantry is on pace to feed more than 1,000 families this month — 25% more than we served in July.”
 
Last year, Wegmans donated more than 16 million lbs. of food to area food banks in all of its market areas.
 
Wegmans also makes it easy for shoppers to join in supporting local hunger relief efforts by participating in annual programs where shoppers who wish to make a donation at checkout can have any amount added to their bill. Since 1993, Wegmans has raised more than $16 million for hunger relief.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

Charmin breaks Guinness World Record

BY Allison Cerra

CINCINNATI — Procter & Gamble’s Charmin brand broke the Guinness World Record for the world’s largest toilet roll.

Charmin said on Friday, which marks National Toilet Paper Day, that the roll measures more than 8 ft. high and a diameter for more than 9 ft. wide and is made entirely of Charmin toilet tissue. The roll was created at P&G’s Paper Products company, located outside of Cape Girardeau, Mo., and transported to P&G’s headquarters in Cincinnati for the unveiling.

“We are thrilled to be able to celebrate National Toilet Paper Day in such a big way this year,” Charmin marketing director Scott Mautz said. “While National Toilet Paper Day may not be a widely known holiday, it is one that we hope to continue celebrating with our great consumers for years to come.”

For more information on Charmin’s National Toilet Paper Day celebration, visit the brand on Facebook.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?