BEAUTY CARE

Makeup’s latest disruptor is Rihanna’s Fenty Beauty

BY David Salazar

NEW YORK — One of the most anticipated makeup launches this year is coming from an upstart whose namesake people already know. In partnership with LVMH’s Kendo Brands, Rihanna (full name Robyn Rihanna Fenty) launched Fenty Beauty Friday, bringing it to 1,600 Sephora stores in 17 countries.

Like Kylie Jenner’s Kylie Cosmetics, Fenty Beauty has the benefit of its creator’s already large audience, with Rihanna pulling double duty as its main influencer. In the lead-up to the launch, the “Wild Thoughts” singer teased the collection to her 56.3 million Instagram followers and 77.2 million Twitter followers. Fenty Beauty and its creator also were featured on the October cover of Elle.
 

The singer said that she designed 91-SKU product line after trying to find beauty products that worked for many skin types and tones. As a result, the products have a focus on difficult-to-match skin tones, as well as universal shades and formulas that work on different skin types. Fenty Beauty’s Pro Filt’r Soft Matte Longwear foundation features 40 shades, and the Match Stix Skinsticks have 30 shades in matte and shimmer finishes for contouring, correcting, concealing, highlighting and blush. It also includes blotting powder and paper, six highlighters, a universal lip gloss and various application tools.

“In every product, I was like, ‘there needs to be something for a dark-skinned girl, there needs to be something for a really pale girl and someone in between,’” Rihanna told reporters at the brand’s launch party. “You want people to appreciate the product and not feel like, ‘Oh, that’s cute, but it only looks good on her.’”

All the products are designed to help users create the look that Rihanna calls “the Fenty Face.” It includes a first step of a soft matte filter, a strategically placed highlight, and a focus on a shine-free look by blotting on the go.

“The Fenty Face was created for women of all skin tones, of all personalities," she said. “These steps are key to starting your makeup, no matter the look you're going for. This is where the fun begins.”

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SLIDESHOW: Coty shows off top brands alongside innovation at Manhattan’s STORY

BY David Salazar

NEW YORK — Coty unveiled the 35th installation at constantly changing concept store STORY Thursday. The Beauty STORY installation explores beauty’s role as an outlet for self-expression by showcasing such Coty brands as CoverGirl, Sally Hansen, Rimmel and Clairol, and featuring experts that include Space NK founder Nicky Kinnaird, customized facial shop Heyday and tech partner Perfect, maker of the YouCam Makeup app.

“We are excited to sponsor the first-ever beauty STORY and invite consumers to engage with all our brands in an interactive and dynamic environment,” Coty SVP North America, consumer beauty, Shannon Curtin told Drug Store News. “Innovation, technology and personalization are incredibly important in beauty today, and STORY’s unique installations provide opportunities for consumers to explore our products and consider beauty as a form of self-expression.”

The installation features various brand activations that encourage interaction and rewards it with complimentary products. Among the activations are the Coty + YouCam AR Makeup Mirror, which lets customers try out new looks in augmented reality, and the CoverGirl A1-Array 3D Photo Booth — an experience developed by Super A-OK. The Clairol brand activation will be brought to life through a Perch Interactive touch-capacitive retail display system, and Rimmel’s activation will feature a Vengo Labs digital vending machine, which will dispense a complimentary Rimmel product for guests who pose for a photo against the in-store backdrop. And Sally Hansen will feature a DIY nail studio for customers to try out new looks.

The space also will host various events between Sept. 8 and Sept. 29, including makeup tutorials and touchups centered on the Rimmel and CoverGirl, a Sally Hansen manicure station and a Business of Beauty session featuring Kinnaird, who will discuss trends, insights and lessons about the current state of the beauty industry.

Beauty STORY will be open through Oct. 8. In addition to Coty products and activations, it will feature merchandise, treatments and technology rom Heyday Facials, One Two Lash, Phlur, Recliner, Smart Nora and Shh Silk, among other offerings that include K-beauty brands Patchology and Starskin Beauty, and the SimpleHuman smart magnifying mirror.

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GMDC launches new podcast series

BY Michael Johnsen

COLORADO SPRINGS, Colo. – Global Market Development Center and MorningNewsBeat have partnered to launch an “Innovation Conversation” podcast series which will be delivered to the industry on at least a quarterly basis, the organizations announced Wednesday. Beginning this fall, the podcast will feature interviews, insights and education about market disrupters, and spotlight retail innovation and excellence.

“Products that are consumable, high-margin and non-perishable face many challenges in our rapidly changing industry with so many new players entering the race to get the consumers attention across all retail channels,” stated Patrick Spear, president and CEO, GMDC. “The goal of the ‘Innovation Conversation’ is to help companies navigate the evolving ecosystem, inspire them towards change and greater relevancy for continued growth, and create actionable and immediate next-practices. It’s our job as an association to inspire our members to change their in-store experience and innovate.”

Sponsored by ReposiTrak, the podcast will help companies rethink their strategies in a highly disruptive marketplace as the “center of the store” continues to be the most vulnerable during the rise of e-com players.

“When Patrick and I started talking about the ‘Innovation Conversation’ podcast at GMDC’s first Retail Tomorrow conference in San Francisco, one of the things that really grabbed me was how dedicated the organization is to challenging its members – and the broader industry – to innovate more quickly,” noted Kevin Coupe, MorningNewsBeat’s “Content Guy.” “That’s something about which I’ve been writing pretty much since the beginning of MNB, almost 16 years ago. I’m thrilled that we’re partnering with GMDC on the next generation of ‘The Innovation Conversation’ and, in fact, will host a ‘live’ taping in front of a studio audience at the next Retail Tomorrow conference in New York. “

Tom Furphy, the former Amazon executive who now is CEO and managing director of Consumer Equity Partners, a Seattle-based venture capital and venture development firm, said, “one thing that both Kevin and I think is incredibly important – conversation is good, but it only is a starting point, from which action emerges.  And not just meetings and more meetings and deliberations, but action that happens fast, takes risks, and challenges every assumption about traditional ways of doing business.  And that’s what we’re hoping to continue to generate with this podcast.”

 

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