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Makers of relaxation beverage to launch ‘relaxation shot’

BY Allison Cerra

HOUSTON Layfield Energy and Innovative Beverage Group announced the introduction of Drank Deuce, a compact 2 oz. version of the popular Drank beverage that promises relaxation.

The Extreme Relaxation formula behind Drank creates its relaxing effect by combining melatonin, valerian root and rose hips. Drank Deuce will complement the existing 16 oz. Drank beverage brand by offering consumers a great-tasting instant relaxation shot, with only 16 calories, 4 g of carbohydrates and 4 g of sugar per serving. Its compact, yet powerful, size with extremely relaxing properties allows Drank Deuce to slip easily into a purse or pocket for relaxation on-the-go, after a tough workout or at the end of a hard day.

“Drank Deuce was a natural evolution and a direct answer to customer demand for something smaller, with fewer calories. Plus, the product is highly portable, and under the specified liquid limit for airport security, which makes it the perfect travel companion when crossing multiple time zones,” said Peter Bianchi, CEO Innovative Beverage Group.

Drank Deuce is the newest addition to the Innovative Beverage portfolio, exploding onto the functional beverage scene to help propel the Drank brand forward by utilizing its premier distribution network that includes wholesalers for such industry heavyweights as Anheuser-Busch, Coke, Pepsi and Miller Brewing Co.

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LIVE FROM MARKETPLACE: Fuze adds pomegranate acai berry

BY Drug Store News Team

ATLANTA While the Coca-Cola Company launched its entire Fuze line of enhanced juices and teas some years ago, at this show they’ve introduced the latest flavor extension in Fuze empower pomegranate acai berry. The pink-friendly product is high in anti-oxidants and represents a new cause marketing initiative on the part of Coca-Cola. In addition to a $650,000 donation made to Susan G. Komen For The Cure, the empower flavor was created to promote efforts in finding a cure for breast cancer.

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Peet’s Coffee & Tea cools down for summer with new bottled iced tea line

BY Anna Mcgrath

EMERYVILLE, Calif. Peet’s Coffee & Tea announced its launch of Peet’s Bottled Iced Teas, a line of ready-to-drink teas made from the company’s whole tea leaves.

The line includes six new iced tea varieties made from green, oolong, white and black teas, five of which are accented with a hint of such all-natural flavors as peach, mint, citrus and honey. Peet’s Bottled Iced Teas are all-natural, very lightly sweetened and include an unsweetened version.

Unlike other bottled teas made from powdered tea leaves, Peet’s uses only the highest-quality, whole-leaf teas from around the world.

“We’ve taken everything we know from our 43 years in the tea business and crafted unique recipes that bring out the best flavor in each iced tea,” said Eliot Jordan, Peet’s tea master of nearly 20 years. “It took us about five years to perfect this and get true tea taste into a bottle, but I think we finally got it right.”

Peet’s Bottled Iced Tea is now available in 15-oz. glass bottles at select Nugget Markets grocery stores, Whole Foods and Costco.

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