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Makers of artificial sweeteners upgrade textures to better mimic sugar

BY Jenna Duncan

LAKELAND, Fla. Producers of sweetening alternatives have been making greater strides as of late to assure that their products can imitate the melt-in-your-mouth texture of natural sugar, Internet reports said.

One example is Taste Advantage, a company that manufactures flavorings for alcoholic and ready-to-drink beverages. Taste Advantage has told reporters that its goal is to recreate the weight and texture that consumers of artificial sweeteners often have said they miss about sugar.

The company has been working on a closer-to-sugar sugar alternative for about two to three, reports said. Users have also reported that some sweeteners, have bitter or burning-like aftertastes, another dilemma for sweetener development.

Representatives from Taste Advantage have said that within the year they are set to release new, naturally-derived sweeteners that will more closely resemble the taste, texture and weight of real sugar.

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A&P Tea Company joins with General Mills to benefit breast cancer research

BY Jenna Duncan

NEW YORK The Great Atlantic & Pacific Tea Company supermarket chain and General Mills have joined forces to launch the Pink Together program to raise funds for the Susan G. Komen for the Cure project and support breast cancer research the companies Friday announced.

From Friday, Oct. 3 through Oct. 9, customers who buy selected “pink ribbon” General Mills products at A&P grocery stores, such as The Food Emporium, Pathmar, Superfresh and Waldbaum’s. For groups of five pink ribbon products purchased at the same time of sale, General Mills will donate $1 to the Komen Foundations, up to a total of $50,000.

“We are especially honored to salute and support our own associates who have battled breast cancer by featuring them on General Mills’ Cheerios boxes,” Jennifer MacLeod, senior vice president of  marketing and communications for The Great Atlantic & Pacific Tea Company told the press. “These individuals embody inspiration, strength and hope, and most importantly, survival. They remind us all that cancer can be beaten.”

More information on Pink Together is available in the A&P weekly circular, or at www.PinkTogether.com and www.assupermarket.com.

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Kraft says it may cut hundreds of jobs at North American operations

BY Jenna Duncan

CHICAGO Kraft Foods will be announcing closings to operations at many of its plants in North America, the company has said. Kraft has said that the move will be undertaken in an attempt to cut overhead, and will result in the termination of several hundred jobs.

Sources said that this will affect about one percent of the company’s work force in  North American. The cuts will happen across the United States and potentially at plants in Canada, too, a spokesman from Kraft told the media.

At the close of last year, Kraft employed 41,000 in the United States and the Canadian press has reported that about 7,000 people are currently employed by Kraft in Canada.

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