BEAUTY CARE

The maker of SensatioNail creates Fuse Gelnamel

BY Antoinette Alexander

ALISO VIEJO, Calif. — Pacific World, the maker of SensatioNail at-home gel polish, has unveiled the new Fuse Gelnamel — the next generation in nail color that brings together the best of polish and the best of gel.

The new Fuse Gelnamel features an all-in-one formula that delivers one-coat coverage from start to finish and a proprietary anti-chip technology that promises to provide megawatt shine that lasts, the company stated.

"Our high-powered, ultra-portable LED lamp allows nails to be done virtually anywhere. With the simple press of a button, the reflective interior cures Gelnamel in 30 seconds, while the groove on the inside promises proper placement under the LED bulb. It’s affordable and so simple, you’ll nail it and love it,” Melissa Kahane, Fuse senior marketing manager, said.

Fuse Gelnamel launches with six Starter Kits. Each kit contains the patent-pending Fuse LED Lamp, one Gelnamel shade, cleanser, manicure stick and nail buffer. The initial color line includes 12 shades.

Fuse can also be used on toes by lifting and removing the top portion of lamp and following the normal usage instructions.

To remove, use 100% acetone with the SensatioNail Gel Polish Removal Kit and Gel Polish Removal Tool.

Beginning January 2014, Fuse Starter Kits and individual Gelnamel colors will be available for $29.99 and $9.99, respectively, as well as the cleanser and wipe refill kit for $6.50.

 

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BeautyStat.com relaunches site, inks retail partnerships

BY Antoinette Alexander

NEW YORK — Online beauty platform BeautyStat.com has relaunched its site to include Pinterest-like visual features and an e-commerce angle to provide beauty mavens with an easy search and discovery platform.

BeautyStat.com, a seed-funded e-commerce tech company, has been providing its users with beauty product reviews and giveaways since 2009.

Along with a new look and logo, BeautyStat.com has developed a search and discovery platform that gives consumers alerts of beauty product deals, exclusive offers and ways to search and discover new products that meet their unique beauty needs.

BeautyStat.com’s main objective: To create a site where consumers could comparison-shop and search for best prices or special offers in beauty, as well as a way to find out when/where their favorite products are in stock.

“What our consumers have been telling us is that they want an easy way to comparison shop and that nothing is more frustrating to them than when a favorite product is out of stock. We are making it much more easy to find availability, price comparison and are adding a personalized content piece,” stated BeautyStat.com founder and Ron Robinson, who has worked at such beauty companies as Estée Lauder Cos. and Avon.

The new BeautyStat.com also offers features that allow its fan base, built courtesy of social media, to search and discover what’s new in beauty with the same visual and navigating ease of Pinterest. Consumers can create their own profile to store photos, articles and items they wish to purchase. The more a consumer uses the site, the more products and reviews will be tailored towards the user.

Developing a more consumer-friendly e-commerce site also meant more opportunities to partner with retailers and cosmetic and skin care brands.

“We heard from our [retail] partners that ultimately they are looking to grow incremental sales — they want new customers and they want to grow their online business, and what we are doing with the new platform is to bring them new users, drive traffic to their online sites,” Robinson stated.

According to the company, Robinson has established a lineup of such retail partners as Macy’s, Wal-Mart, Walgreens, Birchbox, Amazon.com, Nordstrom and Sephora, and it is in talks with additional chains. BeautyStat.com caters to an array of mass, specialty and prestige brands as well, including Olay, Too Faced Cosmetics and various Procter & Gamble brands.

With BeautyStat.com having more than 200,000 monthly unique visitors, Robinson expects those numbers will climb to “well over a million” users by the end of 2014.

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Geodeo Natural Deodorant Plus Detox Complex now available at Big Y

BY Antoinette Alexander

POMPANO BEACH, Fla. — Geodeo Natural Deodorant Plus with Detox Complex is now available at Big Y World Class Markets in the New England area, the manufacturer has announced.

Geodeo Natural Deodorant Island and Ocean scents are on sale in the personal care section of 61 locations of the grocer with stores throughout Connecticut and Massachusetts.
 
The vegetable-based deodorant dominates body odor by providing up to 24 hours of protection. Its Detox complex, powered by volcanic minerals, helps fight daily buildup of impurities and removes toxins from your body, the company stated.
     
Geodeo has certified natural ingredients and is free of such potentially harmful aluminums and chemicals as chlorohydrate, sulfates, parabens, dyes, phthalates and propylene glycol.
 
Ingredients for the invisible solid include:  

  • Volcanic minerals — honeycomb structure captures small molecules helping reduce odors and remove unwanted compounds;
  • Natural enzymes — neutralizes odors;
  • Icelandic algae — hydrates skin, calms inflammation and helps restore skin’s pigmentation;
  • Bamboo — helps brighten and strengthen skin from shaving underarms;
  • Aloe — help to heal any shaving knicks; and
  • Vitamin e — fights free radicals.

Geodeo Island and Ocean scents retail for $3.99 each.

 

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