Maker of Nivea sponsors New Year’s Eve special, hands out samples
NEW YORK Beiersdorf, the maker of the Nivea brand, rang in the New Year in a big way by sponsoring NBC’s New Year’s Eve with Carson Daly and handing out samples of its new lip care products in Times Square.
For television viewers, the sponsorship was impossible to miss as the New Year’s Eve countdown special featured a countdown clock with the Nivea brand on it. Nivea commercials also ran on NBC that night as part of the marketing initiative.
Meanwhile, those who gathered in Times Square to experience the dropping of the ball first hand received samples of the brand’s new Lip Care line. Nivea also captured kissing couples on camera.
In addition, consumers were invited to visit www.Niveaxoxo.com to send a free digital kiss that arrived to recipients at midnight. The Web site is now inviting consumers to submit their favorite hugging or kissing picture to the Nivea XOXO Photo Contest for a chance to be featured in a special online ad on Valentine’s Day.
In the fall, Beiersdorf broadened its portfolio with the introduction of Nivea Lip Care and launched its “Kiss and Be Kissed” campaign to support the launch. The collection includes, but is not limited to, Glossy Lip Care for a natural glossy shine without the sticky residue; Tinted Lip Care in cherry and passion fruit flavors; Pearly Shimmer Lip Care that offers a pearly shimmer effect; and Anti-Aging Lip Care SPF 4, which promises to enhance the fullness of lips and reduce the appearance of fine lines.
Pur Minerals expands distribution
NEW YORK Pur Minerals, a mineral-based beauty brand, is expanding its distribution and will now be sold at Canada’s Shopper’s Drug Mart, as well as within other retail outlets.
According to the beauty company, its collection will be available in 120 of Shopper’s stores, as well as 58 of Regis Corp.’s stores including Trade Secret, PureBeauty and BeautyFirst. As of Jan. 1, the brand will also launch on the Home Shopping Network with president Joli Baker.
In early 2007, Pur Minerals announced the rollout to more than 200 Ulta stores nationwide following a successful run in 23 test markets.
Too Faced Cosmetics launches Smurfette products
IRVINE, Calif. Attention Smurf fans: Too Faced Cosmetics has developed, through a license agreement with Sony Pictures Consumer Products and Lafig Belgium s.a., a limited-edition collection of Smurfette cosmetics.
The five-piece collection, debuting at Sephora U.S. stores in January, will bear the iconic Smurfette imagery. The collection is positioned to attract both the Smurfette and Too Faced loyal fan bases, as well as new shoppers.
- Smurfette Mood Swing Lip Gloss ($18.50): A mood-activated lip gloss that starts off Smurfy blue and then transforms into countless shades of Smurf-berry depending on the wearer’s emotional state.
- So Smurfy Illuminating Face Powder ($26): Created in the image of Smurfette, this multi-shade palette brightens and tones with a combination of soft, color-correcting shades that blend together for wear on any skin tone.
- So Smurfy Eye Shadow ($32.50): A chic palette that includes four complimentary eye shadow shades—two of which are debossed with the Smurf daisy and Smurfette’s silhouette.
- Smurfy Eyed Liquid Liner ($17.50): Two liquid eyeliners in Smurf-inspired blue and white shades formulated with sparkling, micro-glitter for added impact.