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Majestic Drug unveils new, unifying look for entire product line

BY DSN STAFF

Majestic Drug has unveiled a new-look brand blocking strategy to help unify its many oral care products under a new “Dentist On Call” banner. The company will debut the new packaging at the ECRM Personal Care, Oral and Baby conference, in Tampa, at the Grand Hyatt, July 13 to 16.

“Majestic Drug has undergone a major reimagining of our product line. We are very excited about the new look and the continuity that finally exists between all of our oral care products,” Nilda Oyola, VP sales, Majestic Drug, told DSN. “Under the unifying banner of ‘Dentist On Call,’ we have developed a brand block that will allow the customer to immediately recognize that all of our great oral care products are actually made by the same respected company.”

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Eylure repackages lash collection, creates starter kit

BY Antoinette Alexander

NEW YORK — Eylure lashes is a heritage brand that is 65 years in the making, known for creating Elizabeth Taylor’s Cleopatra look to collaborating with pop star Katy Perry. Today, the U.K.-based brand is continuing to make its mark in the U.S. market with new packaging to help make the segment easier to shop.

Keeping the consumer in mind, Eylure has repackaged the collection by color to distinguish its range of eight categories, making it easier for beauty mavens to identify the appropriate lash. The eight categories, covering strip, individual and pre-glued lashes, include:

Natural – features shorter lashes for the most natural look
Lengthening – offers longer, fuller lashes for an eye-opening look
Volume – longer, thicker lashes to create a fuller effect
Definition – eclectic, spiky lashes for a unique, fun look
Texture – roughed up lashes to create a voluminous, lengthened, texturized look
Exaggerate – lashes that offer volume, length and depth to give a chic look or textured style
Dramatic – the longest, fullest lashes currently available. Offers a full, texturized look with a dramatic twist
Pro-Lash – a professional makeup artist look. Includes lash pieces, underlashes and flares.

The collection is made with a mix of natural and faux hair and is baked to maintain a natural curve for precise application. As an added benefit, Eylure includes a lash glue and applicator in each lash pack.

The brand has also created a starter kit for new customers, which includes a practice lash, two packs of glue, an applicator and full pair of strip lashes.

Eylure Lashes have a suggested retail price ranging from $4.99 to $6.99 and are available at such retailers as Target, Ulta Beauty and Kohl’s.
 

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Clio to debut new Mwah lip care line at NACDS Total Store Expo

BY Antoinette Alexander

NEEDHAM, Mass. — Clio is looking to jazz up the lip segment with its Mwah lip care line for tweens and teens.

Mwah is an all-natural, eco-friendly line that combines such moisturizers as mango seed butter, macadamia nut oil, shea butter and vitamin E. Flavors include Peachy Keen, Sweet Tart, Mango Tango, Mango Madness, Berrylicious, Strawberry Sweetheart, Creamsicle, Sugar Lips and Coconut Chick.

With suggested retail prices ranging from $1.99 to $4.99, Mwah lip care products are currently available on a limited basis and will roll out nationwide between Q4 2014 and Q1 2015 at many food, drug and mass outlets.

Clio stated that it plans to debut the entire line at the National Association of Chain Drug Stores Total Store Expo in August. Joining Mwah will be Core Clarity, a new premium skin care regimen from Clio, as well as Mumsie, a new natural and organic derma line for pre- and post-partum moms.
 

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