BEAUTY CARE

Maite Perroni confesses with Pantene and calls for fans’ hair confessions

BY Sierra McCleary-Harris

CINCINNATI — Maite Perroni, celebrity ambassador for Procter & Gamble’s hair care brand Pantene, will help launch the Pantene Pro-V Heat Shield collection in the U.S. Hispanic market with four new exclusive hair confession videos on MiPantene.com.

Perroni shares hair secrets and anecdotes on her everyday hair styling routine. The Pantene Pro-V Heat Shield collection is for all women who are aware of the damage that can be caused by the excessive use of heat styling tools, but are ultimately not prepared to sacrifice their style due to the use of less heat.

“We all have secrets when it comes to our hair! Personally, I wish I could let my hair air-dry as much as possible, but the reality of my life requires heat styling tools as part of my everyday hair routine. With Pantene Pro-V Heat Shield collection, I can use heat styling tools guilt-free and still keep my hair healthy and protected against 450-degree heat, ” Perroni said.

Every Monday during the month of October, a new confession video will be posted on MiPantene.com. At the end of each video, Perroni will invite fans to submit their own hair confession videos in response to a question. Ultimately, four finalists will be selected by a panel of judges. After the four weeks, the finalists’ videos will be posted on MiPantene.com for two weeks of open voting to determine the grand prize winner. The grand prize is a trip to Miami to attend People en Español’s “Estrellas del Año” party on December 12 and receive a makeover from Pantene celebrity stylist Gabriel Samra.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

ChapStick announced Olympic gold medalist Alex Morgan as newest spokeswoman

BY Rebecca Haughey

MADISON, N.J. — Pfizer Consumer Healthcare, the makers of ChapStick, on Wednesday announced Alex Morgan, Olympic gold medalist and member of the U.S. Women’s National Soccer Team, as the brand’s newest spokeswoman. Morgan will serve as the first brand spokesperson in more than a decade and will appear in national television and print advertising, set to debut Nov. 4.

The product focus for the start of Morgan’s two-year partnership is ChapStick Hydration Lock. The brand’s latest innovation provides eight hours of moisture and contains advanced ingredients, including CoQ-10 and hyaluronic spheres, to support soft, supple lips and give lips a fuller appearance, according to the company.

“I always have ChapStick with me, whether I’m training or hanging out with my friends, so partnering with ChapStick was a natural fit for me,” Morgan said. “What’s most interesting to me is the thought and science behind each product. Lips are an area of the body often overlooked, and when it comes down to it, they should be among the most thought about because of their sensitive nature.”

As a star forward in international women’s soccer, Morgan has had a breakout career. Her list of accomplishments includes No. 1 overall draft in 2011 by the Western New York Flash and youngest player on the USA’s roster at the 2011 FIFA Women’s World Cup. Most notably, Morgan played a pivotal role in the 2012 London Olympic Games, scoring the winning goal during the semi-final match against Canada in extra time, and leading Team USA to their gold medal win against Japan. Currently, she serves as forward on the National Women’s Soccer League Champion, Portland Thorns, and is a member of the U.S. Women’s Soccer Team.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

P&G CEO to shareholders: Value creation is top priority

BY Antoinette Alexander

CINCINNATI — Procter & Gamble has established consumer and shareholder value creation as a top priority and outlined four areas to improve performance, chairman, president and CEO A.G. Lafley told the company’s shareowners at its annual meeting Tuesday in Cincinnati.

In a review of the business over the past year, Lafley said P&G had met or exceeded its key financial commitments, including organic sales growth, core earnings per share and free cash flow productivity. The company returned $12.5 billion in cash to shareowners. However, he emphasized that there’s room for improvement.

“The changes we are making in these four areas — reestablishing value creation as our primary measure of success, investing in innovation and go to market capabilities, accelerating productivity savings and improving operating discipline and execution — are important changes that we believe will improve performance,” he said.

He said that the company will focus on its core businesses, and the company must ensure its U.S. business is strong and growing while investing in developing markets that have the largest size of prize and where P&G has the highest likelihood of winning. Resources will be allocated to businesses where value can be created, and the company will exit those that cannot deliver acceptable shareowner returns.

 “We have taken a hard look at what we need to do and how we need to change to perform better. We’re committed to do what it takes to get P&G back to balanced, consistent, reliable and sustainable growth and value creation for consumers, customers, and you, our shareowners,” Lafley said.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?