HEALTH

Mainstream, Acosta sign Zizzazz distribution agreement

BY Michael Johnsen

LAS VEGAS ZizZazz energy mix’s parent company, Mainstream Ventures, on Monday signed with Acosta to provide national distribution for its vitamin-based energy drink mix.

“ZizZazz has amazing flavor, great packaging and provides convenience for the customer as well as the retail outlets,” stated ZizZazz president Amberly Quaintance.

“It’s rare in this channel to launch a new category and product with the level of consumer marketing that this company has committed to,” commented Calvin Johnson, Acosta director of sales planning.

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Nascar, Tylenol create fake talk show

BY Alaric DeArment

NEW YORK Tylenol and Nascar have started an advertising campaign based around a TV talk show-like commercial titled “The Feel Better Fast Show.”

The commercial features four Nascar drivers, such as Jeff Gordon and Kevin Harvick, taking calls from viewers and offering them advice.

Tylenol is the official pain reliever of Nascar. The Web site for the ad campaign is at www.feelbetterfasttv.com.

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High vitamin C levels may stave off diabetes

BY Alaric DeArment

NEW YORK A study published in the July 28 issue of Archives of Internal Medicine has found that lots of vitamin C in the diet may decrease the risk of Type 2 diabetes.

The study looked at 21,831 men and women aged 40 to 75 and found that those with the highest amounts of vitamin C in the blood were 62 percent less likely to develop the disease. The results did not change significantly when other issues related to diabetes risk—age, gender, alcohol use, weight and so forth—were not taken into account.

During the course of the study, which lasted for 12 years, 735 subjects developed Type 2 diabetes.

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