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Magnum launches ice cream in chocolate-encased tubs

BY Gisselle Gaitan

Magnum Ice Cream is taking a step away from its iconic chocolate bars, and launching a new line of frozen treats that will be available in a tub. The new Magnum Tubs reimagines the Englewood Cliffs, N.J.-based company’s product and relaunches it in a scoopable format.

Each is encased in a shell of chocolate, which users can break by squeezing the sides of each Magnum Tub to experience a mixture of chocolate and ice cream with every spoonful, the company said. The product will be released in four flavors:

  • Magnum Milk Chocolate Vanilla: Features vanilla ice cream and Belgian chocolate surrounded by a cracking Magnum chocolate shell and topped with the unique Magnum chocolate stamp;
  • Magnum Dark Chocolate Raspberry: Contains raspberry ice cream and dark chocolate also surrounded by a cracking Magnum dark chocolate shell made with65% cacao, topped with the Magnum chocolate stamp;
  • Magnum Milk Chocolate Hazelnut: Has hazelnut ice cream with caramelized hazelnuts and thick Belgian chocolate, surrounded by a cracking Magnum chocolate shell, and topped with caramelized hazelnuts; and
  • Magnum White Chocolate Vanilla: Features vanilla ice cream and thick white chocolate, surrounded by a cracking white chocolate shell topped with the Magnum chocolate stamp.

“Magnum Tubs offer a new, multisensory way to enjoy Magnum Ice Cream that is unlike anything available in the category today,” Bruno Francisco, marketing director of ice cream at Unilever, said. “It is truly a revolutionary ice cream experience that our fans are going to love.”

Magnum Tubs are now available for purchase at select retailers nationwide, and beginning in February, the product will be distributed to grocery stores for the suggested retail price of $5.49.

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Kind adds protein bars to product line

BY Gisselle Gaitan

Kind Healthy Snacks has announced the debut of new Kind Protein From Real Food bars. Each of the new bars contains 12 grams of protein, no genetically-engineered ingredients and are made from real food, the New York City-based company said.

“At Kind, we’re always striving to challenge conventional wisdom and eliminate false compromises. We tried to think differently about what we would want in a protein bar,” founder and CEO Daniel Lubetzky said. “We discovered what was missing was a protein bar that tasted delicious and delivered protein from premium, whole ingredients that we can recognize and feel good about putting in our body.”

Each of the new products is gluten-free with nutrient-dense and simple ingredients such as nuts, seeds, whole grains and pieces of fruits. The newly launched flavors include white chocolate cinnamon almond, crunchy peanut butter, double dark chocolate nut and toasted caramel nut.

Kind Protein is available for purchase online and in retail stores nationwide for the suggested retail price of $1.99 per bar.

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Survey: Hispanic consumers outspend non-Hispanic counterparts

BY Michael Johnsen

Hispanic consumers overall are outspending their non-Hispanic counterparts, a Nielsen survey found.

In a blog posted last week, Nielsen reported that Hispanic consumers had increased their dollar spending in the U.S. FMCG industry by 0.7% in the year-ended Oct. 28, 2017, while non-Hispanic spending was down by 0.1%. In fact, Hispanics out-spent non-Hispanic consumers in 12 of 16 primary FMCG categories over the past year, a Nielsen Hispanic survey found.

That would be great news for CPG manufacturers, but for the fact that the 57 million Hispanic consumers are joining non-Hispanic consumers in choosing own brands for their purchases. Notably, 72% of all Hispanics say they believe store branded products are a good alternative to name brands. That percentage, however, drops to 66% among Hispanics who prefer Spanish over English.

The differences between Hispanics who prefer Spanish over English are even more pronounced across store formats. For example, 70% of all Hispanics say they have shopped at a grocery store in the past three months. Comparatively, only 33% of Hispanics who prefer Spanish over English have shopped at a grocery store in the same period. So where are Hispanics who prefer Spanish over English shopping more? Compared with the total Hispanic group, Hispanics who prefer Spanish are shopping significantly more at discount grocers, dollar stores, ethnic stores and drug stores.

Online purchase trends vary among Hispanics as well. For example, 42% of all Hispanics who shop online for groceries and household items say they have shopped less frequently over the past three months. Among Hispanics who prefer Spanish, that percentage rises to 69%. Comparatively, it falls to 30% among Hispanics who prefer English to Spanish and 54% of this group says they’ve shopped online more in the past three months.

“It’s never a good idea to assume that consumer preferences are homogeneous—even among similar demographics. And when it comes to the FMCG market, manufacturers and retailers can’t afford to assume,” the Nielsen blog post concluded. “While Hispanics overall are accepting of private-label products and make purchases to share with others, more specific shopping trends vary within the broader group. Specifically, Hispanics who prefer Spanish favor smaller-format stores and are buying less online, both of which are key differentiators that stand in contrast to the overall Hispanic consumer group.”

 

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