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Made in Nature unleashing new organic snack line

BY Gina Acosta

BOULDER, Colo. — A leader in healthy, organic snacking is launching a lineup of Organic Supersnacks in new bold packaging.

The Made in Nature brand is launching a new line of Figgy Pops, Toasted Coconut Chips, Dried Fruit Fusions, Fruit and Nut Fusions and Kale Chips.

"We are a snacking nation. Over half of all U.S. consumers snack more than three times a day to stay nourished. Our mission is to satisfy that hunger with delicious, ready-to-eat snacks made from real fruit and real vegetables, without compromising flavor or fun," said Doug Brent, CEO of Made in Nature. "We're taking on chips and bars and all those other so called "better for you" snacks that are merely masquerading as nourishment. Our Supersnacks don't just fill you up, they fuel you up."

As part of the new additions to the healthy snack category, Made in Nature is also launching an entirely new package design.

"The new packaging was a great opportunity to reintroduce Made In Nature to the world in a bold, new way," said Andy Nathan, CMO of Victors & Spoils, who led the design process. "Inspired by their 'Nature Unleashed' brand positioning, the packaging design is strong and vibrant, highlighting the beauty of their unadulterated product. And because they're so grounded and authentic, we were able to  juxtapose that with a very cheeky tone in a category that sometimes takes itself a little too seriously."

The new snacks include:

  • Organic FiggyPops ($10.99 for 16 oz., $4.99 for 4.2 oz.)
  • Organic Toasted Coconut Chips ($3.99 for 3 oz.) 
  • Organic Fruit Fusions ( $5.99 for 5-pack and $1.49 for 1 oz. packets) and Fruit and Nut Fusions ($6.99 for 5-oz. bag)
  • Organic Kale Chips ($5.99 for 2.2 oz.)

Made in Nature products are sold at retailers nationwide.

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Planet H20 launching bottled water line

BY Gina Acosta

NASHVILLE, Tenn. — A new brand called Planet H2O is rolling out a new line of bottled alkaline water that contains minerals such as calcium, magnesium, potassium and silica that promote good health and growth.

Planet H20 says the water comes from a previously undiscovered freshwater aquifer near Linden, Tenn., and is some of the purest, premium drinking water in the world. The aquifer is also believed to be the deepest sourced artesian water in the USA. The water is slowly filtered through 500-million-year-old rocks and bottled at the source in a newly constructed bottling facility utilizing solar technology, according to Planet H20.

“We have developed a world-class premium, natural artesian water resource,” said Jim Bruner, president of Planet H2O. “Once we received the results from a number of water quality studies showing the level of purity, we then began construction on a state-of-the-art production facility.”

Unlike processed or “dead” water, which is acidic and absent of any mineral content, Planet H2O is “living” alkaline water, containing minerals like calcium, magnesium, potassium and silica.

Because the aquifer is sealed and entirely free of surface contaminants, the water is pure. One of these contaminants, tritium – found in nearly all drinking water today – is notably absent in “tritium-free” Planet H2O.

Following completion of the facility, the water is now prepared for distribution, and Bruner believes Planet H2O will appeal to an emerging demographic in the food and beverage industry.

“We’re targeting the health-conscious consumer, providing great-tasting and pure alkaline water with minerals that are the cornerstone of a healthier lifestyle,” Bruner said.

Planet H2O bottled water will hit retail shelves in mid-July.

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Summer of Starbucks: New bottled beverages are rolling out now

BY Gina Acosta

SEATTLE — Starbucks is launching several new bottled drinks at retailers nationwide this summer, including a new entrant into the increasingly popular cold brew coffee category.

Starbucks Cold Brew in ready-to-drink bottles will be available in select Starbucks U.S. retail stores and other retailers nationwide next month.

The U.S. ready-to-drink coffee market has been growing by double digits annually since 2011, according to the Euromonitor International. And retail sales of cold brew grew 338.9% from 2010 to 2015, Montel reports. 

Bottled Starbucks Cold Brew Coffee is an unsweetened coffee with a smooth taste and subtle chocolate notes. It's made from the same Starbucks Cold Brew Blend slow-steeped in Starbucks stores for Starbucks Nitro Cold Brew and Vanilla Sweet Cream Cold Brew.

Other new Starbucks ready-to-drink beverages for Summer 2016 include:

  • Bottled Starbucks Cold Brew
  • Starbucks Black Iced Coffee (available sweetened and unsweetened)
  • Bottled White Chocolate Mocha Frappuccino Chilled Coffee Drink
  • Starbucks Doubleshot Energy Coffee (available in Spiced Vanilla and Mexican Mocha)
  • Starbucks Refreshers Revitalizing Energy with Coconut Water (available in Black Cherry Limeade & Peach Passion Fruit)
  • Starbucks Iced Espresso Classics Salted Caramel Mocha (available for a limited time in a multi-serve bottle)

Bottled Starbucks Cold Brew Coffee beverages will be available at retailers nationwide, with a suggested retail price of $3.29 per 9.5 fl. oz. single-serve bottle. 

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