BEAUTY CARE

Macy’s expanding its open-sell beauty concept

BY DSN STAFF

NEW YORK Macy’s said Thursday it will expand its in-store, open-sell Impulse Beauty concept to 54 locations by October, and another 50 in 2011. Currently, the format is featured in approximately 104 Macy’s stores.

The roughly 1,000-sq.-ft. department, which features smaller niche brands, allows customers to browse the areas independently, rather than get the one-on-one attention that is more typical at traditional department store cosmetics counters.

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Hair-cutting goes great lengths for cancer

BY Drug Store News Team

BENTONVILLE, Ark. It was standing room only in the ballroom of the Embassy Suites hotel in Rogers, Ark., on Wednesday evening as several hundred people gathered for the Pantene Beautiful Lengths cutting event held in conjunction with the P&G NW Arkansas Championship presented by Walmart.

The event involved roughly 100 women, young girls and professional golfers from the Ladies Professional Golf Association who volunteered to have 8 in. of their hair cut so that it could be used to make wigs for female cancer patients who, in addition to enduring the debilitating and often fatal effects of the disease, experience the emotional trauma of losing their hair after undergoing radiation treatment.

“I am so thrilled to see such a large crowd,” Procter & Gamble chairman and CEO Bob McDonald told those gathered at the event. Other guests included Walmart president and CEO Mike Duke, CFO Tom Schoewe, in addition to several other senior executives from Walmart, as well as local business leaders and elected officials, many of whom served as guest stylists involved in the synchronized hair cutting. McDonald noted that the event aligns with P&G’s overarching corporate strategy of “purpose-inspired growth.”

LPGA professionals Michelle Wie and Natalie Gulbis were among those who helped with the actual cutting, and Gulbis recalled how the event has grown.

“The first time we did this four years ago, it was in a tent on the 18th green and there were maybe 20 people there and one camera,” Gulbis said.

P&G has been involved with the LPGA tournament since it arrived in Northwest Arkansas four years ago at the Pinnacle Hills Country Club, and this year, Jeff Schomburger, president of P&G’s global Walmart team, noted that the event would raise approximately $250,000 for local charities.

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Wahl develops go-to source for facial hair information, advice

BY Alaric DeArment

STERLING, Ill. Wahl is working with facial hair experts to launch a website that will include an encyclopedia of facial hair styles, blogs and a Q-and-A session.

Wahl announced the partnership to create the website Wahlnation.com on Thursday with the experts, known as pogonologists, Nick Burns and Allan Peterkin. Burns and Peterkin are co-authors of the book “The Bearded Gentleman – The Styling Guide to Shaving Face.”

“Wahl recognizes that men want easy-to-digest information about choosing and maintaining their facial hair,” Wahl product expert Steve Yde said. “We know a lot of guys consider growing facial hair, but the uncertainty and anticipation causes some to go with a clean-shaven look instead.”

Nearly 60% of men in the United States grow some style of facial hair, according to Wahl.

“I’m excited to join Wahl in their mission to support men on their quest to define their personal style and educate those seeking assistance from facial hair experts,” Burns said. “We’re excited to help teach men the skills they need to sport the right style of facial hair … and have a little fun along the way.”

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