BEAUTY CARE

Macy’s acts on beauty ‘Impulse’

BY Antoinette Alexander


NEW YORK — Macy’s is complementing its traditional beauty counters with an open-sell space of niche beauty brands, dubbed Impulse Beauty.


By October, the open-sell concept had made its way into more than 50 Macy’s stores across the country, including the Herald Square location in New York. An additional 50 Macy’s stores will debut the concept in 2011.


Looking to better compete with such specialty beauty retailers as Sephora and Ulta, Impulse Beauty enables customers to shop beauty brands on their own and seek help from beauty advisers if needed.


The 1,000-sq.-ft. space showcases such boutique beauty brands as Bare Escentuals, Benefit, Laura Geller, Philosophy, Stila, Smashbox, Urban Decay and Too Faced. Impulse Beauty also features such skin care lines as Bliss, Clarisonic and Dr. Brandt, as well as hair care products from T-3 and Lea Journo.


keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
BEAUTY CARE

Coty expands skin care portfolio with TJoy investment

BY Antoinette Alexander

NEW YORK — Coty has added Chinese skin care company, TJoy, to its skin care portfolio, which provides Coty a solid foothold in China through TJoy’s existing distribution channels, and also gives Coty a platform to expand its research and development capabilities.

"The TJoy investment positions Coty as a major player in China, solidifying our position as a global beauty leader. TJoy and Pure Plant Extract are sublime additions to the Coty skin care portfolio, and only make our portfolio stronger," said Bernd Beetz, CEO of Coty Inc. "We are excited by this investment in TJoy and look forward to welcoming the TJoy employees into the worldwide Coty family."

The share purchase agreement calls for Coty to acquire a majority stake in TJoy Holdings, a Cayman Islands company. The deal is expected to close in January. Financial terms were not disclosed.

The addition of TJoy and Pure Plant Extract brands further strengthens Coty’s current skin care portfolio, which includes skin care brands Lancaster and philosophy. Since its launch in 1995, the TJoy product line has established strong brand recognition in the Chinese market while maintaining a distinctive brand image.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
BEAUTY CARE

Jennifer Lopez tapped as latest L’Oréal Paris brand ambassador

BY Antoinette Alexander

PARIS — L’Oréal Paris has selected recording artist and actress Jennifer Lopez as its newest global brand ambassador.

Lopez joins the list of representatives for L’Oréal Paris, which includes Milla Jovovich, Patrick Dempsey, Rachel Weisz, Beyonce Knowles, Diane Kruger, Evangeline Lilly, Andie MacDowell, Eva Longoria, Freida Pinto and Gerard Butler.

"Jennifer’s talent and accomplishments span across many industries," stated Karen Fondu, president of L’Oréal Paris USA. "Coupled with her obvious beauty, she is a modern role model for women and truly embodies the spirit of the L’Oréal Paris philosophy, ‘Because You’re Worth It.’ We are delighted to welcome Jennifer into the L’Oréal Paris distinguished group of spokespeople."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?