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Mack Elevation Forum to host conference for CPG firm executives

BY Allison Cerra

MINNEAPOLIS Mack Elevation Forum, a strategic sales and business development consulting organization, will be facilitating an elite conference for top executives of smaller and mid-size consumer-packaged goods firms next week, the company announced.

The next Elevation Forum conference, to be held on Oct. 21, will feature the release of new industry research on the blindspots limiting retailer / manufacturer strategic algnment, and will focus on a strategies for escalating your engagements and negotiations with Target. The forum will be facilitated by founder and managing director Dan Mack at the Minneapolis Doubletree Hotel. Discussion topics will include:

  • Strategies for improving alignment and traction with Target
  • Strategies for unlocking new value and increased revenue with Target
  • A winning strategic framework to focus on when preparing for your Target negotiations
  • Insights into underutilized corporate assets which Target values in the new economy
  • Blindspots that Challenges Brands are not aware of when engaging Target

For further information on the Elevation Forum contact Dan Mack at www.mackelevationforum.com.

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Costco reports drop in Q4, fiscal-year earnings

BY Alaric DeArment

ISSAQUAH, Wash. A combination of the recession and foreign exchange rates have hit mass merchandiser Costco hard over the past year.

The Issaquah, Wash.-based mass merchandiser reported net sales of $21.89 billion during the 16-week period ended Aug. 30, a 3% decrease from $22.63 billion in net sales that the company had in fourth quarter 2008. Net sales for fiscal year 2009 were $69.89 billion, a 2% decrease from $70.98 billion in fiscal year 2008. Nevertheless, the five-week period ending Oct. 4 saw net sales of $6.85 billion, an increase over the $6.67 billion during the same five-week period last year.

Net income during the fourth quarter was $374 million, compared with $398 million in fourth quarter 2008. Net income for the entire fiscal year was $1.09 billion, compared with $1.28 billion in fiscal year 2008.

“Fiscal 2009 results, including those of the fourth quarter, were negatively impacted by these previously reported factors: ongoing softness in U.S. sales, primarily the result of a weak economic environment; higher employee benefit costs, mainly consisting of higher healthcare eligibility and usage; and lower U.S. dollar amounts of international profits as a result of weaker foreign currencies,” Costco CFO Richard Galanti said in a statement.

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‘Fright Aid’ coupons help shoppers save

BY Allison Cerra

CAMP HILL, Pa. To help customers get their spook on for less this year, Rite Aid is offering in-store “Fright Aid” coupons worth more than $30 off select merchandise including Halloween and fall seasonal goodies.

Smart shoppers can also use their Halloween receipts dated Oct. 17 or earlier to earn additional savings of $5, $10 and $20 gift certificates through Rite Aid’s Rake in the Savings program. Details are available at www.riteaid.com.

“We know many Americans are a bit spooked this year by all the gloomy economic news,” said Bryan Shirtliff, SVP category management at Rite Aid. “But we also know that Halloween is a fun time for many to bury their worries and dress up as someone – or something – else.”

In the past, Saturday holidays such as this year’s have meant increased interest in attending or hosting Halloween parties, Shirtliff adds. The National Retail Federation predicts the average Halloween shopper will spend $56.31 with total holiday spending reaching $4.75 billion.

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