BEAUTY CARE

MAC tapped as official makeup brand for the British Academy Television Awards

BY Antoinette Alexander

LONDON MAC Cosmetics has announced that it is the official makeup brand for the British Academy Television Awards, sponsored by Pioneer, and is set to glamorize the nominees, presenters and actresses for the event.

Between April 18 and 20, MAC makeup artists from the MAC Pro Team will be on hand in the MAC Beauty Suite at The Landmark Hotel or via a one-on-one “at home” appointment to offer their services to VIPs.

Celebrities who receive the MAC experience will receive a “touch up kit” to maintain their look and for touch ups at the awards ceremony on April 20.

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Dove re-launches Web site as Dove Digital Channel

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. Unilever’s Dove has launched the Dove Digital Channel, signaling a new approach to online marketing.

The consumer site, which brings The Campaign for Real Beauty and the Dove product portfolio to life, launched Thursday in the United States, and will be rolled out globally in the upcoming launches in the U.K. and Canada over the next three months.

The Dove Digital Channel is the re-launch of Dove.com and is designed to be a source for information, education and inspiration. It has formed marketing alliances with OgilvyInteractive and Microsoft’s MSN as part of the initiative. MSN provides Dove with access to its global audience of 465 million unique users per month in 42 markets and 21 languages.

The site will feature an editorial board of experts, inspirational guest editors and “ambassadors.” Women will have the opportunity to join the conversation of real beauty through blogs and message forums at both Dove.com and Dove.MSN.com. In addition, women will have the opportunity to learn about Dove products through video shorts, op-ed pieces and editorial online.

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Jane & Co. launches first TV ad campaign

BY Antoinette Alexander

BALTIMORE, Md. Beauty company Jane & Co. is launching its first television campaign to better reach millions of women and further tap into the popular mineral makeup market.

As reported earlier this year in Drug Store News’ ECRM Cosmetics, Fragrance & Bath post show report, the new television campaign is in addition to the Jane Be Pure spring print campaign aimed at reaching nearly 20 million women. The print campaign can be seen in such magazines as Glamour, Allure and Lucky.

Playing off the name Jane—as in Tarzan and Jane—the new television spot shows a model applying the company’s Be Pure mineral makeup as she gets a text message from Tarzan. The text reads: “Jane, r u coming?” She is then seen swinging from a tree vine to meet the shirtless Tarzan. The tag line is “Jane Be Pure mineral makeup. It’s my Jane-eration.”

The mineral makeup collection is talc-free, oil-free, wax-free and fragrance-free. Products in the line include Mineral Powder, Mineral Foundation, Pillowed and Crushed Blushes and Eye Shadows.

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