BEAUTY CARE

MAC to provide real-time updates from 2009 fashion shows

BY Antoinette Alexander

LONDON MAC Cosmetics has announced that it will use the micro-blogging service, Twitter, to provide real-time updates from behind the scenes of the upcoming Spring/Summer 2009 fashion shows.

At the upcoming New York (Sept. 5 to 12), London (Sept. 14 to 19), Milan (Sept. 21 to 26) and Paris (Sept. 27 to Oct. 5) collections, the MAC Pro Team of makeup artists, fixtures at more than 175 fashion shows worldwide, will use Twitter to provide real-time updates about their experiences.

Twitter is a micro-blogging service available online and via any mobile phone. People “tweet” each other on their computer or phone through quick, frequent exchanges limited to 140 characters.

To participate, visit the MAC Cosmetics Facebook page and subscribe to the MAC S/S’09 Twitter widget on the right column. Users can download the widget on their social network profiles, blogs and desktops.

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Natural/organic products take spotlight in baby care at ECRM event

BY Antoinette Alexander

MARCO ISLAND, Fla. If the ECRM Personal Care, Baby & Oral Care EPPS event is an indication of what shoppers will soon see on retail shelves then it is clear that the natural and organic trend shows little signs of slowing—especially in the baby care aisle.

The event was held here Aug. 25 to 28 at the Marco Island Marriott Resort.

Natural and organic products, especially within the baby care segment, took the spotlight as new mothers and mothers-to-be grow increasingly concerned with what they put on their skin when they are pregnant and on the skin of their newborn child.

Some of the companies that met with retail buyers in hopes of hitting mass market shelves include Annyer USA. This European company is looking to enter the U.S. market with its Marinela skin care line. The line, which is 100 percent natural, is designed for mothers and mothers-to-be.

Direxions Inc. was at the show highlighting its Otopia organic skin care line for newborns, babies and mom. First introduced in Australia and into the U.S. market in September 2007, the company is now looking to expand U.S. distribution of the 16-SKU line.

Also, as previously reported online by Drug Store News, Lafe’s Natural Bodycare has launched a new line of Lafe’s Organic Baby products that includes baby shampoo and body wash, massage oil, baby lotion and mother-to-be deodorant. The products, which were highlighted at ECRM, are certified organic by the U.S. Department of Agriculture, earning the USDA’s green seal indicating the ingredients are 95 percent certified organic. They are also packaged in what Lafe’s is terming “baby-safe plastic,” meaning they are free of estrogenic activity (EA) chemicals that, according to some research, could trigger endocrine disruption. Lafe’s Organic Baby will also be introducing sunscreen, diaper cream, and baby wipes later this year.

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P&G introduces Oral-B Advantage Floss Picks

BY Antoinette Alexander

CINCINNATI Procter & Gamble has introduced under its Oral-B brand the new Advantage Floss Picks.

According to the company, the picks, available in September, are the only picks with a dual-action Texture-Slide floss technology designed to make flossing easier. The Texture-Slide fiber is shred resistant, slides easily between teeth and has a cleaning edge designed to sweep away plaque. The picks also feature an ergonomic handle so they are easy to grip.

“Even though research continually shows the benefits of flossing, Americans are not flossing as much as they should. They want less steps and more comfort and ease in their flossing experience,” stated Diane Dietz, general manager of North American oral care. “We developed Oral-B Advantage Floss Picks in response to expressed consumer frustration and demand for a better flossing experience.”

The Oral-B Advantage Floss Picks will have a suggested retail price of $3.49 for 90 picks.

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