BEAUTY CARE

MAC, Hello Kitty come together to benefit the Museum at the Fashion Institute of Technology

BY Antoinette Alexander

NEW YORK MAC Cosmetics has launched a collection based on the pop-culture character Hello Kitty with an auction to benefit the Museum at the Fashion Institute of Technology in New York.

The creations of internationally renowned designers, who were invited by MAC to create one-of-a-kind pieces inspired by the Hello Kitty collection, are being auctioned on eBay with all proceeds going to the museum’s Acquisition Fund. The Acquisition Fund allows the museum to acquire garments for its permanent collection from up-and-coming design talent who cannot afford to donate garments to the museum. Two MAC Hello Kitty designs by Katy England, a dress and a catsuit, have also been donated to the museum’s permanent collection.

“Since the inception of the brand, MAC’s roots have always been in fashion,” stated John Demsey, group president, MAC Cosmetics. “We support both up-and-coming and established designers by providing makeup artistry for their runway shows or creating limited edition designer color collections. It was a natural fit to fuse two iconic brands with fashion, and give both MAC addicts and Hello Kitty-obsessed fans something that will keep them talking for a long time.”

International bidding for the designs began on eBay Feb. 9 and will remain live for 10 days. To view and bid on the designs, visit www.ebay.com/machellokitty. The MAC Hello Kitty garments can also be viewed on the MAC Cosmetics Facebook page.

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J&J to rollout new facial cleansing products

BY Antoinette Alexander

NEW YORK Clean & Clear, a Johnson & Johnson Consumer Cos. brand, is rolling out for 2009 new facial cleansing products.

To remove eye makeup, there’s the new Soothing Eye Makeup Remover formulated to gently dissolve long-wear eye makeup and waterproof mascara without over-drying the eye area. The oil-free makeup is infused with a combination of cucumber extracts and aloe vera to soothe skin.

There’s also the new Clean & Clear Makeup Dissolving Facial Cleansing Wipes, which are ultra-soft, pre-moistened cloths that gently dissolve makeup for clean, makeup-free skin in one easy step.

For those beauty shoppers who prefer a foaming cleanser there’s the new Clean & Clear Makeup Dissolving Foaming Cleanser. This daily cleanser has a rich lathering foam that promises to gently lift away dirt, oil and even waterproof mascara without leaving behind an oily residue.

These new products will be available at retail beginning in March and have a retail price of $5.99 each.

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Church & Dwight unveils new Arm & Hammer toothpaste

BY Antoinette Alexander

NEW YORK Church & Dwight is launching for 2009 its new Arm & Hammer Advance White Brilliant Sparkle Gel toothpaste.

The formula contains dental baking soda to gently polish enamel for whiter teeth, loosen plaque for easier and more complete cleaning and neutralize acids from foods and food debris. According to the company, Advance White Brilliant Sparkle Gel is clinically proven to remove 88% more plaque. 

The product, which will be available in March, retails for about $3.59 for one 4.3 ounce tube and $4.49 for a 6 ounce tube.

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