BEAUTY CARE

MAC, Hello Kitty come together to benefit the Museum at the Fashion Institute of Technology

BY Antoinette Alexander

NEW YORK MAC Cosmetics has launched a collection based on the pop-culture character Hello Kitty with an auction to benefit the Museum at the Fashion Institute of Technology in New York.

The creations of internationally renowned designers, who were invited by MAC to create one-of-a-kind pieces inspired by the Hello Kitty collection, are being auctioned on eBay with all proceeds going to the museum’s Acquisition Fund. The Acquisition Fund allows the museum to acquire garments for its permanent collection from up-and-coming design talent who cannot afford to donate garments to the museum. Two MAC Hello Kitty designs by Katy England, a dress and a catsuit, have also been donated to the museum’s permanent collection.

“Since the inception of the brand, MAC’s roots have always been in fashion,” stated John Demsey, group president, MAC Cosmetics. “We support both up-and-coming and established designers by providing makeup artistry for their runway shows or creating limited edition designer color collections. It was a natural fit to fuse two iconic brands with fashion, and give both MAC addicts and Hello Kitty-obsessed fans something that will keep them talking for a long time.”

International bidding for the designs began on eBay Feb. 9 and will remain live for 10 days. To view and bid on the designs, visit www.ebay.com/machellokitty. The MAC Hello Kitty garments can also be viewed on the MAC Cosmetics Facebook page.

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Clio Designs relaunches shavers in new styles

BY Antoinette Alexander

BOSTON Clio Designs has relaunched its palmperfect shavers in a new palette of styles for 2009.

The patented palmperfect shaver is comprised of the stainless steel blades, a 3-volt motor, soft rubber grip and a convenient lanyard. The shave also uses a triple-blade system designed to but both long and short hairs at the same time, shaving in any direction without any hair pulling. It operates on two ‘AAA’ alkaline batteries and is water-resistant.

The palmperfect shaver is typically available for less than $10 at most major retailers in the United States, including CVS, Walgreens and Target.

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got2b launches guardian angel styling products

BY Antoinette Alexander

NEW YORK Henkel’s got2b hair care brand has unveiled its newest line of styling products, dubbed guardian angel, to protect hair from the high temperatures of hair appliances like flat irons.

The new guardian angel styling products are formulated with a patented heat-activated polymer technology that promises to deliver 425-degree heat protection.  

According to research presented by got2b, among young women aged 18 to 24 heat styling usage is prevalent: 88% use blow dryers, 71% use flat irons and 64% use curling irons. 

The new collection includes guardian angel blow dry lotion, a light, protective pre-styling lotion; guardian angel flat iron balm, which insulates hair from flat iron frying to provide frizz-free locks; and guardian angel curl iron spray, which amplifies curls and creates smooth frizz-free definition. 

The products have a suggested retail price of $5.99.

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