BEAUTY CARE

MAC Cosmetics, Milk Studios partnering for New York Fashion Week

BY Antoinette Alexander

NEW YORK MAC Cosmetics, which is part of The Estee Lauder Cos., is partnering with Milk Studios during New York Fashion Week in September to support designers at the iconic Meatpacking District space.

MAC and Milk will offer designers multi-layered support including space for their shows, presentations and press appointments. A designer will also have the option to hold castings, hair and makeup tests and book shoots at The Milk Building throughout the duration of Fashion Week.

“As a longtime supporter of New York Fashion Week, MAC is proud to take its advocacy to the next level with this initiative,” stated Estee Lauder Group president John Demsey. “The MAC brand celebrates fashion and encourages creativity. We are delighted to help bring the vision of these talented designers to fruition.”

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Ricky’s NYC continues its glam streak with 22nd store

BY Antoinette Alexander

NEW YORK The sluggish economy has not significantly impacted Ricky’s NYC, or so it seems, as the New York City retailer gears up for the opening in mid-September of its 22nd New York store.

According to Crain’s, the company has signed a 10-year lease for a 2,600-sq.-ft. space at Eighth Ave, and West 17th Street — the home of a former kitchen showroom that went out of business.

Ricky’s chief executive Todd Kenig was quoted as saying that revenues are in the $42 million to $45 million range — currently down about 10% from the levels of a very solid 2008, when sales leaped by more than 20% versus year-earlier figures. However, in a turbulent economy where many retailers are shutting their doors, a 10% decrease is “ok” when you put it in perspective, he noted.

Ricky’s NYC is the ultimate beauty destination with its edgy, ultra-hip stores that, over the years, have developed an almost cult-like following among New Yorkers. As reported in January by Drug Store News, the retailer — which is big in hair care — is looking to further tap into the hair care market with the rollout of in-store hair salons. In fact, the company told Drug Store News that the plan was to roll out a salon in every location.

That goal appears to be coming to fruition as this new location will, according to Crain’s, also feature an in-store hair salon.

Halloween is a big business for Ricky’s so it is looking for temporary locations for its Halloween pop-up stores, where it will test certain neighborhoods as potential spots for long-term leases. The company is currently assessing short-term spaces at East Houston and Ludlow Street, downtown on John Street, and in Hoboken, N.J., Crain’s reported.

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Eucerin educates bloggers on sun exposure with ‘Time Machine’ Aging Simulator

BY Antoinette Alexander

WILTON, Conn. Eucerin, a Beiersdorf brand, was a sponsor of the BlogHer Conference 2009 recently held in Chicago and was on hand to educate the blogging community about the importance of incidental sun exposure and to provide a glimpse into their skin’s future using Beiersdorf’s proprietary “Time Machine” Aging Simulator.

This year marked Eucerin’s first appearance at the annual conference, held July 24 and 25.

“Today, more and more people are tapping into their online networks for health and beauty tips, and we are pleased to offer these influential community leaders a unique opportunity to learn about the importance of everyday sun protection through Eucerin and to truly see their skin in a new light and with our ‘Time Machine’ Aging Simulator,” stated Nicolas Maurer, VP marketing for Beiersdorf.

The “Time Machine” Aging Simulator animates the facial aging process, examining intrinsic and extrinsic aging factors on the shape and texture of the face. This projects how your skin will age and allows you to combat early warning signs of skin damage, such as incidental sun exposure.

In addition to receiving a customized view of the aging process, attendees were also educated about ways to battle the damaging effects of incidental sun exposure and the benefits of using such products as Eucerin Everyday Protection Body Lotion SPF 15 and Face Lotion SPF 30.

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