MAC Cosmetics, Milk Studios partnering for New York Fashion Week
NEW YORK MAC Cosmetics, which is part of The Estee Lauder Cos., is partnering with Milk Studios during New York Fashion Week in September to support designers at the iconic Meatpacking District space.
MAC and Milk will offer designers multi-layered support including space for their shows, presentations and press appointments. A designer will also have the option to hold castings, hair and makeup tests and book shoots at The Milk Building throughout the duration of Fashion Week.
“As a longtime supporter of New York Fashion Week, MAC is proud to take its advocacy to the next level with this initiative,” stated Estee Lauder Group president John Demsey. “The MAC brand celebrates fashion and encourages creativity. We are delighted to help bring the vision of these talented designers to fruition.”
Local Rite Aid to host new Maybelline New York lip product launch
NEW YORK Maybelline New York will be center stage on July 30 with the cast of Broadway’s “Chicago” to launch Maybelline New York’s new Color Sensational Lipcolor at the Rite Aid in Grand Central Terminal and outside under the Grand Central taxi stand at 43rd Street and Vanderbilt Avenue, Rite Aid announced Monday.
Highlighting the event will be live musical performances by the cast of Broadway’s “Chicago” under the Grand Central taxi stand at 3:30 and 4:30 p.m.
Professional makeup artists will provide lip-scriptions and help women identify their perfect lip shades and offer first come, first served mini sensational lipcolor makeovers at Rite Aid, 26 Grand Central Terminal, July 30, 8 to 10 a.m., 12 to 2 p.m. and 3 to 7 p.m. Makeup artists also will be outside under the taxi stand at Grand Central Terminal 3 to 7 p.m.
Visitors can enter to win free tickets to Broadway’s “Chicago,” with Maybelline New York giving away a free pair of tickets every hour between 3 and 7 p.m. Coupons for Maybelline New York’s Color Sensational Lipcolor, gift bags filled with sample size products and 50% off discounts for “Chicago the Musical” will also be available on a first come, first served basis.
“We’re thrilled to support the national debut of Maybelline New York’s Color Sensational Lipcolor with the lipcolor makeovers at our Grand Central Station Rite Aid store,” stated Judy Wray, Rite Aid category manager, cosmetics/ fragrances. “From the Chicago Dance Mob street team dressed in costume promoting the event inside and outside Grand Central Station to the street performances of the cast of Broadway’s ‘Chicago,’ this is a tremendously creative promotion that is sure to get some attention.”
Eucerin educates bloggers on sun exposure with ‘Time Machine’ Aging Simulator
WILTON, Conn. Eucerin, a Beiersdorf brand, was a sponsor of the BlogHer Conference 2009 recently held in Chicago and was on hand to educate the blogging community about the importance of incidental sun exposure and to provide a glimpse into their skin’s future using Beiersdorf’s proprietary “Time Machine” Aging Simulator.
This year marked Eucerin’s first appearance at the annual conference, held July 24 and 25.
“Today, more and more people are tapping into their online networks for health and beauty tips, and we are pleased to offer these influential community leaders a unique opportunity to learn about the importance of everyday sun protection through Eucerin and to truly see their skin in a new light and with our ‘Time Machine’ Aging Simulator,” stated Nicolas Maurer, VP marketing for Beiersdorf.
The “Time Machine” Aging Simulator animates the facial aging process, examining intrinsic and extrinsic aging factors on the shape and texture of the face. This projects how your skin will age and allows you to combat early warning signs of skin damage, such as incidental sun exposure.
In addition to receiving a customized view of the aging process, attendees were also educated about ways to battle the damaging effects of incidental sun exposure and the benefits of using such products as Eucerin Everyday Protection Body Lotion SPF 15 and Face Lotion SPF 30.