BEAUTY CARE

M.A.C. backs THISDAY’s all-star event to raise awareness on sustainability

BY Antoinette Alexander

LONDON M.A.C Cosmetics supported the recent THISDAY’s Africa Rising all-star event at the Royal Albert Hall in London.

Singers, songwriters and international superstars Christina Aguilera and Seal headlined a star-studded line up from the world of music and fashion when THISDAY, a daily newspaper and multi-media resource out of Africa, presented the Africa Rising grand finale in London. The event was held Oct. 14.

The occasion marked the final stop on the Africa Rising four-city, three-nation tour and featured catwalk shows from African and international designers, modeled by supermodels Naomi Campbell, Alek Wek, Tyson Beckford, Oluchi and Liya Kebede.

The M.A.C PRO Team, keyed by Terry Barber, director of make-up artistry UK and Ireland, was on hand to create the looks for more than 70 models, including Campell and Wek, for catwalk shows during the evening.

Africa Rising is designed to raise awareness for African issues by finding “sustainable solutions.”

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Jane announces release of Jane Be Pure Aguaceuticals

BY Antoinette Alexander

BALTIMORE, Md. Jane & Company has announced the launch of a new makeup collection called Jane Be Pure Aguaceuticals.

The collection, which ships to stores in December, includes natural hydrating products made with active naturals and certified organics such as white and green tea and organic aloe.

“This isn’t just about going green. This is about adding water and hydration to your everyday regime. Be Pure Aguaceuticals are made with certified organics at a price everyone feels is worth a try. It is for a new Jane-eration of women who want to take control, change the environment and yet remain feminine, sexy and naturally beautiful,” chief executive officer, Lisa Yarnell, said.

Looking to address environmental concerns, 90 percent of the packaging for this collection is 100 percent recyclable or made with post-consumer recycled materials. For instance, the compacts are made with recyclable paperboard; the tubes, jars and cases for the line are molded with 50 percent post-recycled materials.

The retail prices range from $5 and $8.

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Helen of Troy acquires Ogilvie hair business from Ascendia Brands

BY Antoinette Alexander

EL PASO, Texas Personal care company Helen of Troy has acquired the worldwide rights and trademarks to the Ogilvie brand of at-home salon hair permanent and straightening products from bankrupt Ascendia Brands.

According to published reports, Helen of Troy paid about $4.7 million for Ogilvie.

“We believe we will be able to integrate Ogilvie into our Idelle division of skin and hair care products in a timely manner. We believe that Ogilvie will generate approximately $10 million in sales on an annualized basis and expect the acquisition to be accretive during our fourth quarter ending Feb. 28, 2009,” Gerald J. Rubin, chairman, chief executive officer and president of Helen of Troy said.

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