Lysol launches Mission for Health campaign
PARSIPPANY, N.J. In an effort to underscore playing an active role in one’s health, Reckitt Benckiser has unveiled the newest multifaceted marketing campaign for its Lysol brand.
The Lysol Mission for Health campaign seeks to promote healthy habits through three strategic pillars. Program elements include:
- New Moms: First-time moms will be provided with educational resources about how to keep mom and infant healthy with information available at OB/GYN offices, pediatrician offices, on Lysol.com/missionforhealth and other online communities;
- Schools: Lysol is empowering schools, through a program endorsed by a leading pediatrician, to teach healthy habits to children and increase school attendance through the Lysol Blue Ribbon School Attendance Challenge that rewards schools for low absenteeism; and
- Disaster Relief: Lysol has partnered with Save the Children, a nonprofit humanitarian and disaster relief organization to support the needs of children and their families whose health and safety are affected by disasters.
The campaign includes new online, television and print advertising.
"Backed by our expertise in hygiene and killing germs, Lysol has been a trusted brand in creating healthy homes for more than 100 years. We’re committed to making a difference, both at home and throughout the community," said Ross Ullman, Lysol marketing director. "Health matters to all of us, and our new campaign aims to go beyond the functional benefits of the brand to demonstrate our commitment to mom and to her family."
Hardy Diagnostics introduces AloeSafe
SANTA MARIA, Calif. A new hand sanitizer from Hardy Diagnostics has made its market debut.
AloeSafe contains aloe vera, vitamin E and lavender oil and is free of glycerin, artificial colors, propylene glycol and parabens, Hardy Diagnostics said. It does not cause drying, and leaves the hands feeling soft and silky, while showing a 99.9% kill rate of potentially infectious bacteria.
Walmart reshuffles merchandising roles
A series of merchandising and marketing moves announced at Walmart created several new positions and aligned the organization in the four core areas of general merchandise and replenishment; food, softlines and consumables; health and wellness; and Walmart.com, according to an internal announcement.
The changes follow the departure two months ago of former chief merchandising officer John Fleming and the reassignment of former Walmart U.S. president and CEO Eduardo Castro-Wright to a diminished role in global sourcing amid sagging sales at the U.S. stores division. COO Bill Simon assumed the president and CEO role, although a new chief merchant has yet to be named.
Duncan MacNaughton was named EVP consumable, health and wellness and Walmart.com after previously serving as chief merchandising officer for Walmart Canada. Scott Huff will serve as SVP consumables, and John Agwunobi will serve as president and SVP health and wellness, with Scott McCall filling the role of SVP health and wellness merchandising. The new position of senior director of planning, pricing and modular development was filled by Phillip Freehling.
John Westling will remain in his roles as EVP general merchandise and replenishment, with Laura Phillips and Mark Samuels filling new positions. Phillips was named SVP toys, seasonal and network planning after previously serving as VP/DMM toys. Samuels was named VP planning, pricing and modular development. In another move, former Sam’s Club merchant Seong Ohm, who left briefly for a stint at Seiyu in Japan, was named SVP of the home, hardlines and entertainment global merchandising center. Phillips, Samuels and Ohm all report to Westling.
Jack Sinclair remains in his role as EVP food, with Steve Breen and Bruce Nelson promoted to new roles. Breen was named SVP snacks and drinks, and Nelson was named VP planning, pricing and modular development. All fresh and packaged grocery has been consolidated under the leadership of Pam Kohn, who will serve as SVP of the global food and consumables global merchandise center.
The softlines area will be led by Andy Barron, who was promoted to EVP after previously serving as SVP store merchandise execution. Reporting to Barron in new roles are Anne Marie Kehoe, VP planning, pricing and modular development, and Michelle Gloeckler as SVP merchandise execution.