News

Lysol introduces Touch of Foam hand soap

BY Jason Owen

PARSIPPANY, N.J. — Lysol, a Reckitt Benckiser company, has announced a new line of foaming hand soaps, the company said today.

Lysol’s Touch of Foam hand soap is a foaming soap that helps protect hands against germs while moisturizer-enriched micro-bubbles leaves them feeling soft. Studies have shown that hand washing alone can prevent both gastrointestinal and respiratory infections by nearly 50%.

"Lysol Touch of Foam is another step forward in our Mission for Health, because it eliminates having to choose between killing germs and having soft hands," said marketing director Gregory Chabidon. "When protection comes together with softness, families will want to wash their hands more often, and that will help keep them healthy and thriving."

As part of this hand soap product launch, Lysol is proud to announce a partnership with fashion designer and mom of two, Cynthia Rowley. Rowley is inviting consumers to lend their own hands at design for the product’s label through the Lysol Touch of Foam Design Contest. She has selected colors and patterns that speak to the product’s duality: tough on germs, soft on hands. Contest participants may choose from a variety of design elements to create a personalized Lysol Touch of Foam label as their entry. The deadline to enter is May 1, at which time Rowley will select her favorite design. The grand-prize winner will receive an all-expenses-paid trip for two to New York City for September 2013 Fashion Week and a $5,000 shopping spree. Consumers may enter on Facebook.com/Lysol. The grand-prize winner will also see his or her one-of-a-kind Lysol Touch of Foam label on store shelves this fall.

In addition, Lysol is hitting the road with the first-ever Touch of Foam Mobile Hand Spa, so consumers can experience the product’s dual benefit of foam texture and germ-killing abilities. The eight-week tour runs through April and visits local malls, retailers and shopping districts across the Southeast, East and Midwest regions of the United States. At each stop, consumers may explore the "spa on wheels" and be treated to a free hand massage following hand washing with Lysol Touch of Foam.

The hand wash is available in three scents: Creamy Vanilla Orchid, Rose & Cherry in Bloom, and Wild Berry Bliss. The Lysol Touch of Foam 8.5-oz. pump comes with a suggested retail price of $2.99 to $3.49, and the 25-oz. refill with an SRP of $4.77 to $5.19.

keyboard_arrow_downCOMMENTS

Leave a Reply

C.ZARK says:
Apr-02-2013 07:11 am

Lysol is one of the finest steps adopted by Reckitt Benckiser company to keep millions of families healthy and fit.We take different measures to keep our family healthy.Lysol hand wash guarantees the healthiness of our family.It's antioxidant formulae kills germs in quick succession and provides soft hands. So don't waste time, start using Lysol hand wash.online designer shopping

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

Patient Views – March 2013 Methodology

BY DSN STAFF

AccentHealth collected data through an online survey conducted from Feb. 13 to 15, 2013. Participants responded via AccentHealth’s national, online panel of network viewers, and the survey yielded 644 respondents who were at least 18 years of age and owned either a smartphone, cell phone with Internet access or a tablet.

All data is self-reported and not validated.

Below is the demographic breakdown of the respondents and their behavior:

 

Gender

Primary shopper in household

 

Geographic distribution of sample

Age

Education

Household income

Source: AccentHealth

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

Post-it brand from 3M introduces Post-it Big Pads

BY Jason Owen

ST. PAUL, Minn. — The Post-it brand from 3M announces the launch of Post-it Big Pads, the company announced this weekend at the SXSW 2013 trade show.

Post-It Big Pads are available in three sizes and colors, including 11-in.-by-11-in. bright yellow, 15-in.-by-15-in. fuchsia and 22-in.-by-22-in. electric blue. Post-it Big Pads can be used together and with Post-it Notes, Post-it Full Adhesive Notes and Post-it Full Adhesive Rolls to create a customized system for sharing ideas with others. Each Post-it Big Pad includes 30 sheets that stick to smooth, vertical surfaces and have a hard backing for transportability.

"In an increasingly techie world, sometimes the most organic and fundamental way to share ideas with others is to go back to basics," said technology and lifestyle expert Katie Linendoll. "The Post-it Big Pad is a brainstorming tool that enhances innovation and creativity by capturing the many ideas of a group or individual on one collaborative, inspirational canvas."

"The Post-it Brand is all about finding new ways to help people make the most of their days with products that trigger both efficiency and creativity," said Jeff Hillins, director of marketing for Post-it Brand. "The new Post-it Big Pads facilitate better communication and help ideas standout through connectivity with others in a more personal, authentic way.’

Attendees at this year’s SXSW trade show will have the opportunity to learn about and interact with Post-it Big Pads at the Post-it Brand booth. Attendees are invited to "Fill the White Space," and discover how Post-it Big Pads can unleash your creativity by helping to fill the booth with color and ideas. The Post-it Brand booth is open from Sunday, March 10 through Wednesday, March 13 and is located between aisles 700 to 800 near exhibitor services.

Post-it Big Pads are available at office supply stores or online.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?