LVMH to expand Sephora biz in Brazil
PARIS and RIO DE JANEIRO Luxury products group LVMH Moet Hennessy Louis Vuitton has inked a deal to acquire a controlling stake in Brazilian online specialty beauty retailer Sack’s, and plans to expand Sephora into the Brazilian perfumes and cosmetics market.
Terms of the deal were not disclosed. LVMH, which owns Sephora, reached a deal to acquire a 70%, controlling stake in Sack’s, which carries more than 270 brands and boasts four million unique visitors each month. Carlos Andre Montenegro, co-founder and CEO of Sack’s, and his partners Albatroz Participacoes and Marcelo Franco, will continue to hold a 30% stake in Sack’s.
The transaction will enable Sephora to develop its platform, online and over time in stores. Sephora will bring its experience, acquired in international markets and online beauty retailing, to help develop Sack?s business and increase its penetration among Brazilian beauty shoppers.
Sack’s current management team, led by Montenegro, will remain in place and Sack’s will continue to be based in Rio de Janeiro.
Vita-K reformulates line
NEW YORK Freeman Beauty Labs has reformulated its Vita-K Professional line to now include Matrixyl 3000, a blend of anti-aging peptides to promote collagen production and help decrease the appearance of fine lines and wrinkles.
Vita-K Professional combines the benefits of vitamin K with anti-aging peptides Matrixyl 3000 to provide the ultimate in solution-oriented skin care, according to the manufacturer. Clinically tested for results after eight weeks of use, Vita-K Professional formulations address the most common signs of aging: age spots, lack of firmness, uneven skin tone, fine lines and wrinkles, dark circles and skin dryness.
The products, which have a suggested retail price of $15 each, will begin rolling out in July.
The collection includes:
- Vita-K Professional acne scars: contains silica to help correct and recover skin layers, aiding in the reduction of the appearance of acne scars;
- Vita-K Professional age spots: contains licorice root extract that gently diminishes age spots and evens out skin tone;
- Vita-K Professional blotchy skin: contains meadowfoam flower that soothes and reduces the appearance of blotchy skin;
- Vita-K Professional spider veins: contains vitamin C to help minimize the appearance of spider veins by aiding circulation and strengthening vein walls; and
- Vita-K Professional dark circles: contains mica that brings more light to shadowy under-eyes, reducing the appearance of dark circles.
Garnier Fructis launches new at-home hair smoothing kit
NEW YORK Garnier Fructis Style has developed a new at-home treatment to help women battle unruly frizzy hair.
Hitting retail shelves beginning in July is the new Sleek & Shine Blow Dry Perfector by Garnier Fructis Style, an at-home treatment that promises to smooth, de-frizz and de-bulk hair. The suggested retail price is $11.99 for each kit.
This non-permanent styling aid works best on medium to thick hair and is designed to provide results after every shampoo for up to seven shampoos as hair gradually returns to its pre-treatment state. It is safe for color-treated hair and is not a permanent relaxer or a straightener.
How it works:
- Cysteine: A protein building block found naturally in hair helps to loosen bonds that keep hair frizzy and unmanageable
- Rice oil: The conditioning treatment is formulated with rice oil to help seal in lasting smoothness, creating a weightless, humidity-resistant barrier to frizz.
- Step 1: Apply the 20-minute Smooth-It Serum to clean, damp hair. Leave in for 20 minutes then rinse
- Step 2: Apply the Heat-Activated Perfect-It Cream throughout the hair. Blow dry or flat iron hair as you normally would for sleek, shiny, more manageable hair.