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Luvs baby diapers and Marissa Winokur ‘Take a Stand’ against overpriced everyday items

BY Anna Mcgrath

CINCINNATI Marissa Jaret Winokur, Tony-Award winning actress, is taking a stand alongside Luvs baby diapers as the chosen spokesperson for its “Take A Stand” initiative to rally moms against such overpriced everyday items as diapers.

The well-known name in baby care is teaming up with Winokur to headline the “Take a Stand” media tour this fall, and help build awareness for the movement through social networking Web sites and blogs.

“We’re thrilled to welcome Marissa to the Luvs family,” said Dominic Iacono, Luvs brand manager. “With her unapologetically fun, down-to-earth personality and independent spirit, Marissa truly embodies all the attributes of the Luvs mom – someone who our consumer can really relate to.”

Luvs baby diapers deliver ultra leakage protection and a money-back guarantee for less cost than the pricey brands. The company’s “Take a Stand” campaign is scheduled to commence this September.

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P&M makes grilling easier with recyclable all-in-one EZ Grill

BY Anna Mcgrath

NEW YORK P&M is rolling out its new environmentally friendly all-in-one EZ Grill, perfect for the summer season.

According to manufacturers, the portable EZ Grill is a 100% recyclable instant grill, complete with foil pan, grill grate, stand and charcoal.

The disposable instant grill is all-natural and free from all additives, chemicals and fillers. It lights with one match and is perfect for tailgating, camping or a barbecue.

EZ Grill can be found at Winn-Dixie stores, Red Apple Markets and drugstore.com and is available in two sizes.

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Standard & Poor raises outlook on Rite Aid

BY Michael Johnsen

NEW YORK Standard & Poor’s Ratings Services on Tuesday revised its outlook on Rite Aid to stable from negative, the company announced.

“The rating action follows Rite Aid’s successful refinancing of the bulk of its 2010 debt maturities, including a new $1 billion asset-based revolving credit facility, thereby improving its liquidity position and enhancing financial flexibility,” stated Standard & Poor’s credit analyst Ana Lai. “Further, Rite Aid’s operating performance remains adequate and we expect cash flow generation to improve due to operating initiatives to reduce inventory and capital spending cuts, resulting in good levels of positive free cash flow.”

Standard & Poor’s Ratings Services suggested it would consider revising the outlook to positive if the company is successful at turning around the Eckerd stores’ performance, thereby increasing profitability and cash flow, with credit metrics strengthening such that leverage falls to less than 7.0x.

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