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Luster expands Pink Smooth Touch line with new product

BY Allison Cerra

CHICAGO — Luster Products has unveiled its Pink Smooth Touch Ready Set Glam spritz and shimmer 2-n-1.

Infused with natural ingredients, including sunflower and argan oils, the product provides firm hold with a built-in shining agent for women that wear edgy, defined hairstyles. The product is specially formulated for relaxed, natural or color-treated hair, and also can be used on wigs, weave and other synthetic hair.

"Luster Products invested years of research and testing into developing a product that delivers both hold and shine properties to consumers," Luster Products VP and director of research and development Freddie Luster said. "The natural ingredients used to make Smooth Touch Ready Set Glam spritz and shimmer 2-n-1 also provide heat protection and conditioning to help hair look and feel its best."

Luster’s Pink Smooth Touch Ready Set Glam spritz and shimmer 2-n-1 is available at select beauty supply stores and online.

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Dove taps Ana Brenda Contreras for ‘Melena Salvaje’ campaign

BY Allison Cerra

ENGLEWOOD CLIFFS, N.J. — After launching its Make Friends with Your Hair campaign, Dove has tapped telenovela actress Ana Brenda Contreras to extend the campaign to Latina women.

Dove said that the "Melena Salvaje" campaign invites women to share their most unpredictable hair stories to help them end their frustration with unmanageable hair.

"In my line of work, my hair goes through a lot of stress from blow dryers to flat irons and as a result, I have to deal with dry, rough and frizzy hair that seems impossible to manage," Contreras said. "The ‘Melena Salvaje’ campaign gives women the opportunity to learn from each other by inviting them to share their experiences with hair that seems to have a mind of its own."

Women can enter the campaign by creating a video (up to 60 seconds) that shares their hair woes by telling a story, acting out a humorous scene or even singing an original song, which can be submitted via Univision.com, Uniclave: Dove. Three finalists will win a VIP trip to Miami and a hair transformation by a celebrity stylist. America then will have the opportunity to vote on Univision.com for their favorite finalist to star in a Dove Hair TV ad.

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The Art of Shaving teams up with Movember

BY Allison Cerra

NEW YORK — The Art of Shaving, a Procter & Gamble brand, has teamed up with Movember to support the men’s health charity’s U.S. fundraising campaign.

Movember, which was founded in 2004, encourages men to grow a mustache to raise awareness and funds for men’s health and cancers affecting men. To support the cause, The Art of Shaving said that it will make an initial donation of $10,000 to Movember. Additionally, the brand will encourage its team members to join the movement, as well as match team donations made via The Art of Shaving’s Movember team at MoBro.co/theartofshaving, up to an additional $25,000.

In addition to its donations, the Art of Shaving also will offer a $10 ‘"Keep It Neat" Movember hot towel shave throughout the month. All proceeds from the "Keep It Neat" shave will be donated to Movember, the company noted.

"The Art of Shaving brand aficionados are united by an appreciation of the artistry of a traditional barber shave experience and committed to achieving the perfect shave," The Art of Shaving spokesman Damon Jones said. "We believe that this brotherhood of like-minded men can unite to help support this important cause, raising funds and awareness for men’s health issues while engaging in the ritual of the shave."

Added Movember cofounder and CEO Adam Garone, "Last year Movember became a truly global movement. Through the power of the moustache almost half a million Movember participants raised $174 million making it the largest nongovernment funder of prostate cancer research in the world. Nearly 65,000 American MoBros raised $7.5 million."

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