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Luna line offers deep dermal cleansing

BY Antoinette Alexander

STOCKHOLM — With its range of Luna skin care devices that promise to offer a completely new approach to skin care, Swedish brand Foreo is making waves in the beauty device market.

The brand’s buzz comes from 10 years of research through a multidisciplinary collaboration between specialists at the Foreo institute, in which a breakthrough of smooth silicone touch points and T-Sonic was born. The first skin care brand on the market to adopt this concept, Foreo’s collection of Luna devices use a range of high-and low-frequency T-Sonic waves that pulsate deeply across the dermal layer of the skin to cleanse deeply yet gently, the company stated.

There’s also a Luna for men. Designed specifically for a man’s oiler skin, this take on Luna promises a closer shave after one minute of use, while driving out the skin’s impurities to help prevent razor burn, the company stated.

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Devices still grow as market matures

BY Antoinette Alexander

Well, it seems beauty mavens still love their beauty devices.

According to Kline Group, the market was just over $1 billion at the retail sales level in 2013 — driven by both new product launches from existing marketers and new players — with strong growth predicted for 2014.

As a follow-up, Kline stated earlier this year in a blog, “From Crow’s Feet to Calluses: At-home Beauty Devices Cover it All,” that the at-home devices enjoyed another year of positive growth.

According to Kline, the market is becoming more mature, and now marketers are “tasked with scouting out pockets of opportunity to expand their reach.”

One example of brands branching out with new generation devices is Tria Beauty. Late last year, Tria Beauty, a maker of light-based skin care, announced that it had received clearance from the Food and Drug Administration for the company’s Age-Defying Laser, which is designed to treat multiple signs of facial aging. This product expands the Tria portfolio into the anti-aging category and furthers Tria’s mission of providing consumers with advanced skin care solutions previously only available in-office — and at a fraction of the cost and with the convenience of home use.

In addition, VB Beauty’s new Pulsaderm Buddy was unveiled earlier this year. The Pulsaderm Buddy, which offers the reinvigorating pulsation technology of the Pulsaderm, is a compact size that’s small enough to fit into the palm of the hand.

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Staying Fresh on the go

BY Antoinette Alexander

DETROIT — As new wipes for removing makeup and dirt continue to hit the beauty shelves, one company is taking a “swipe” at a different segment. Enter Forever Fresh’s Swipe deodorant wipes.

The single-use wipes were designed to offer consumers the convenience to travel without a bulky stick of deodorant. Each pocket-sized deodorant wipe is individually wrapped and 100% biodegradable.

Infused with natural tea tree extract, Swipe applies a new layer of deodorant protection and eliminates body odor in the process, the company said.

Made in the United States, Swipe currently is sold online on Amazon and eBay. Forever Fresh noted that it is working to partner with additional retailers to make Swipe available in stores nationwide.

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