Lumene expands skin care portfolio with two new innovations
ESPOO, Finland — Finnish beauty brand Lumene is expanding its portfolio with the mid-August launch of its new Time Freeze Instant Lift V-Shaping Serum and Bright Now Vitamin C Shine Control Cream-Gel.
The new Time Freeze Instant Lift V-Shaping Serum, priced at $29.99, marks the brand’s new way to achieve the results of the latest beauty trend sweeping across Asia — a flawlessly sculpted, V-shape jaw line.
The trend originated in South Korea and has led to a series of extensive surgical procedures appearing across Asia. To help beauty mavens achieve the same coveted look without a pricey, invasive procedure, Lumene has developed the serum, which promises to shape the contours of the face for a slimmer, firmer jaw line. Key ingredients include an anti-gravity peptide, arctic lingonberry extract, skin messenger molecules technology and glycine from soy protein.
To help control shine, minimize pores and moisture skin with hyaluronic acid and vitamin C, Lumene has developed the new Bright Now Vitamin C Shine Control Cream-Gel, which is priced at $19.99.
Infused with arctic cloudberry nectar, a vitamin C derivative, enantia chlorantha extract and oleanolic acid, the formula is non-sticky and leaves behind a matte finish while protecting skin against harmful environmental aggressors that cause visible aging, according to the company.
U by Kotex introduces new Security Ultra Thin pads
DALLAS — Kimberly-Clark’s U by Kotex brand has developed the new U by Kotex Security Ultra Thin pads with a 3D Capture Core to lock away wetness and help stop leaks and an Xpress DRI cover for fast absorption.
The new 3D Capture Core and Xpress DRI cover are also found on U by Kotex CleanWear Ultra Thin pads. Other product benefits of U by Kotex Security Ultra Thin pads and U by Kotex CleanWear Ultra Thin pads include uniquely shaped wings for a secure fit and an ultra thin, four-layer absorbent system for dry protection.
The launch of U by Kotex Security Ultra Thin pads with 3D Capture Core and new Xpress DRI cover is part of Save the Undies, an integrated marketing program that aims to help women change the way they think about and experience feminine care.
The Save the Undies program is supported by a digital media plan, including the opportunity for women to create an UnderWarrior profile on the brand’s web site, spread the word via their social channels and be entered for a chance to win surprise sweepstakes. The program also includes partnerships with vloggers who will be spotlighting the new product in upcoming videos on the brand’s owned and promoted social channels, and attention grabbing TV, print and online advertising.
Sally Beauty to be hair, nail sponsor of ‘Project Runway’ Season 14
DENTON — Sally Beauty Supply has announced its official hair and nail sponsorship for Season 14 of Lifetime’s Emmy-nominated show, “Project Runway.”
"This is an important step for Sally Beauty," stated Chris Brickman, president and CEO of Sally Beauty. "We are investing in upgrading our brand and store experience with a focus on our beautiful finds and beautiful prices backed by our love it or return it guarantee. And we have beauty advisors in every store who can help our customers find the best product for every hair and nail need. Project Runway is the perfect stage for us to showcase our salon-quality products and expertise."
The on-set Sally Beauty Studio will feature products that are exclusively available at Sally Beauty stores. Each week, Gregory Patterson, lead hair stylist for “Project Runway,” will put those products to the test in creating a variety of hair and nail styles to complete the model's looks for every runway challenge.
“Project Runway” Season 14 will premiere on Aug. 6, at 9 p.m. Eastern on Lifetime. Sally Beauty will be providing the winner of “Project Runway” with a one-year supply of products and the opportunity to consult with Sally Beauty to create a limited edition "FingerPaints" nail color collection. Products featured on the show include brands sold exclusively at Sally Beauty including ION, Beyond the Zone, HotShot Tools and Silk Elements.